Welcome to The Festival of Media APAC Awards

Rewarding the best in media thinking and communications, The Festival of Media APAC Awards is the only awards ceremony dedicated to the evolution of media across the APAC region.

Open for Entries

Open for Entries: Thursday 17th October

Early Discount Deadline: Thursday 7th November £245

Standard Deadline: Wednesday 27th November £285

Extended Deadline: Thursday 12th December £325

 

Shortlist Announcement: Thursday 13th February 2020

Award Ceremony: Thursday 26th March 2020 – Venue details TBA

2020 CATEGORIES

The Festival of Media Asia Pacific Awards are open to all those involved in advertising and communication. Eligible campaigns must have been implemented between 1st October 2018 and 30th November 2019 in the APAC region.

Festival of Media is seeking out the hottest rising stars in international media and marketing! To qualify for this award, entrants should be born in or after 1989 and be able to discuss their past achievements and future prospects of becoming a media leader.

Entrants will be required to present their case in a written and video submission, with judges looking to identify applicants who have gone above and beyond what is expected in their past and /or current role. Winners will be introduced on stage at the awards ceremony and their profiles will be amplified across all our social channels. Please note that the jury may wish to select multiple recipients for this award. The jury may select multiple winners for this award and recipients will be introduced on stage at the awards ceremony, as well as and amplified across our social channels.

Entry fee is £150 per submission.

This year the Festival of Media wants you to nominate the industry legends that have made a difference! The jury will be looking to reward an individual who has made a true impact within the media landscape. To qualify, entrants must have at least 30 years’ experience and have played an integral role in improving the way a company works, has won new business, helped shape media and developed a reputation for innovation and results.

Entrants will be required to provide a written piece detailing past experiences, achievements and colleague testimonials. Individuals can be nominated for the award or submit the application themselves, and the jury may select multiple winners. Recipients will be awarded on stage at the ceremony, as well as and amplified across our social channels.

Entry fee is £150 per submission.

This category is open to all campaigns, which have effectively used traditional media to identify the best work across four spaces; OOH, Publishing, Audio and TV. The campaign may have had some non-traditional influence but should show how traditional media was the key element that helped deliver results. Please note that we welcome entries from media owners, publishers, OOH specialists, broadcasters, streaming services and agencies.

Campaigns should be submitted into only one of the following subcategories:

1a. Out of Home

Billboards, posters, bus shelters, building wraps, can include digital billboards and other executions with a digital element but should be traditionally led.

1b. Print and Publishing

Magazines, Newspapers, leaflets and other non-digital publishing.

1c. Audio

Podcasts, radio campaigns and streaming platforms.

1d. TV and Cinema

Traditional screen-based campaigns on TV and Cinema

This category rewards brand communication that has understood and used digital media to make a success of the campaign. It covers all digital media: from web, mobile, tech, social media, banners and pop-ups. The jury will be looking for great examples of interaction and results which only digital media could have achieved.

Campaigns should be submitted into only one of the following subcategories:

2a. Web

Websites, online ads, microsites, online apps, banner ads and pop-ups.

2b. Mobile

Apps, mobile websites, mobile games and mobile based advertising.

2c. Social Media

Social media platforms, blogs, social video, video-sharing sites, sponsored tweets. Can include Snapchat, Instagram, Twitter, Facebook, TikTok

2d. Technology

New and existing technologies, including AR, VR, AI and other device led content.

 

This category recognises campaigns that demonstrate how a campaign was successfully boosted by the distribution, amplification and presentation of content. The content does not need to be original or newly created content and can be in any format e.g video, print, OOH, native advertising etc

This category is open to any marketing initiative where esports or gaming communities have been utilised to add value to the client’s brand. Partnerships with esports at any level are welcome, from amateur to professional, as well as campaigns that have engaged with the esports community to successfully increase results for the client.

This category is reserved for campaigns designed for local brands, the brand can be specific to a community, country or region. The winning work should show initiative specifically for a local audience and recognise cultural nuances. Judges will look for a great insight and execution, including the use of appropriate media channels and strong results, such as increases in brand perception, local engagement and sales.

This category seeks to reward the best use of programmatic trading. Judges will need to appreciate how the winner’s use of programmatic, processes and placement have delivered in the space, and what measurable results and/or competitive advantage it has given for the client. Entrants should detail how programmatic has been used to drive a campaign, generate ROI and attain the right data in an efficient and effective way.  Entries are welcome from the user of the technology as well as the technology provider.

This category celebrates brands that demonstrate clear consumer insight and through the development of a brilliant and media fertile strategy, precise execution, and connectivity with the target audience. This can include any form of media used, whether it is a single or multi-platform campaign.

This category recognises the campaign that can demonstrate the most successful consumer engagement, showing tangible target audience related results. The campaign can have used any media channel so long as it can prove engagement with either wide-scale or niche consumer groups. The jury will be looking for audience related results and proof of engagement through metrics such as ‘time spent with brand’, ‘number of interactions with the brand’, ‘number of downloads’, ‘number of comments’ and so on.

This category recognises brands that deliver an effective event or experiential campaign for consumers such as pop-ups, stunts, guerrilla marketing, projections and ambient media. The experience could be physically tangible, digital or virtual, but the case should be clear on its results and be focused on the event itself. The jury will expect to see how the brand has developed its interaction with the consumer and brand awareness. The winner will be able to demonstrate the tangible benefits for the brand ideally including business results as well as impressive campaign metrics.

This category rewards the creative and innovative use of media, whether based on the channel, placement or format. Judges will reward the interesting and innovative use of existing media channels, as well as the creation of new media channels. The winning entry will clearly demonstrate how the creative use of media achieved cut-through for the brand’s communication.

This category will reward the campaign that achieved the most against its stated targets. Results play a critical part in the judges’ evaluation, where figures showing the campaign’s direct impact on sales will be compelling, though other ROI metrics will be considered. Positive uplift against business targets rather than campaign metrics will be most favoured. The Effectiveness Award is open to all campaigns, whether consumer or corporate, and judges will consider the size and difficulty of the aims of the campaign or the changing nature of the challenge when making their decision.

This category will allow a two-year eligibility period, with campaigns that ran between 1 October 2017 and 30 November 2019 eligible for entry.

The winner of this category will show the brand most successfully engaging with their customers based on real-time information. The strategy may be planned in advance or be more spontaneous/reactionary so long as it succeeds in effectively meeting the brand’s objectives. The range of work judges will consider includes marketing automation such as triggered emails, response to timely news, trends or events, engaging with customers on social media, personalised digital content based on interactions, live event promotion or location-based deals through emails or apps. Platforms could include Twitter, SnapChat, Periscope, WeChat or Facebook for example.

The winner of this category must have combined two or more platforms, such as mobile, OOH, social media, TV, cinema, radio, print or other. The successful multi-channel campaign must show an effective use of the mediums in a creative and engaging way to obtain great results on clear objectives. The decisions behind the varying platform choices should be clear.

This award recognises the success of a campaign based on the partnership between two parties, including but not exclusively between an agency, media owner, brand or ad technology owner. The partnership should have been integral to the success of the campaign, and judges will particularly reward innovation in the implementation of the partnership. The partnership could be for a sustained partnership long-term, or a one-off.

This category rewards the brand that has best leveraged a strategic partnership between the brand and talent(s) as part or as the whole of a campaign. The talent may be a celebrity, sports star, leading industry figure, social media influencer, brand ambassador or other notable character who has directly tapped into their own following to benefit the brand. The activation may be part of a planned campaign using the talent or used more spontaneously in real-time marketing. Overall judges will look for authenticity between talent and brand.

This category recognises the best content newly created for the brand. The content should fit with the brand values, strategy and clearly address the marketing challenge. Judges will evaluate the content creation and creative execution, with additional credit given to storytelling across media channels, as well as the customer experience as evidenced by consumer engagement metrics.

This category is about a brands addressing a social, ethical and/or environmental issue. The campaign could raise awareness about an issue or deliver benefit(s) to the consumer or local communities – be it a utility, service, or product that meets a public need. The activation can be part of a specific communications campaign, purpose-led marketing activities or part of the clients’ longer-term CSR values. Campaigns that have changed behaviour or attitudes will gain particular credit.

The winner in this category will demonstrate the best use of data and reflect the achievement of effectively reaching consumers where the successful campaign has been notably enhanced, or even made possible through learning gained from econometrics or insights. Campaigns can reach from social media to e-commerce as long as they have data and insights at their heart.

The winning entry should demonstrate the best use of small or big data and the resulting insights, which has ultimately improved results, as evidenced by metrics, increases in the average order value, a reduction in online CPA or increase in ROI. Pre- and post-campaign statistics will be another useful benchmark for judges.

This award will recognise the creative and strategic media approach that results in a qualified brand impact on the local audience. The winning work could be that for a global brand or global brand campaign adapted for local execution, as long as it shows initiative specifically for the local audience, recognising cultural nuances.

Judges will look for great insight and execution, including the use of appropriate media channels and strong results such as increases in brand perception, customer engagement and sales.

The winning campaign will demonstrate the most successful strategy that created standout in the market and the buzz required to successfully launch or re-launch a new or existing product, service or brand. Judges will look for proven understanding of the target audience and marketplace which is incorporated into the strategy and execution, while it will be advantageous to state results in context in order to underline their success.

JURY CHAIRS

Global and regional senior media executives, agency leaders, digital innovators and creative thinkers from brands, network and independent agencies are specially selected to judge.

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Pratik Thakar

The Coca-Cola Company

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Richa Goswami

Johnson & Johnson

Judges

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Elaine Chum

Phillips

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David Hearn

Bloomberg Media Group

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Mei Lee

Lazada - Alibaba Group

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Kunal Guha

Essence

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Donald Lim

Denstu Aegis Network Philippines

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Manisha Seewal

Carro

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Lars M. B. Anthonisen

Google

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Charlotte Teo

Aesop

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Avery Akkineni

VaynerMedia

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Daryl Lau

OffGamers.com

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Anupama Biswas

Kellogg

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Silas Lewis-Meilus

GSK Consumer Healthcare

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Sam Geer

Initiative Australia

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Stanley Clement

Reprise Digital Malaysia

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Rohan Lightfoot

Mindshare APAC

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Eugene Manalo

The Huddle Room

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Charo Espedido

Fox Networks Group

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Sheldon Hikaiti

Domino's Australia & New Zealand

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Mallika Shankarnarayan

Havas

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Sadhan Mishra

OMD China

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Ruey Ko

Publicis Media Content, China

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Neil Skinner

Diageo

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Dominique Touchaud

P&G

2019 APAC AWARD WINNERS

Congratulations!

Our esteemed panel of judges have been busy deciding the top campaigns from the region.

CONTACT US

Entries

Jess Masterson

jess.masterson@festivalofmedia.com

+44 (0) 20 7367 6460

Judges

Louise Byrnes

louise.byrnes@festivalofmedia.com

+44 (0) 20 7367 6993

SOCIAL MEDIA