Strategy Director @ Construct Singapore
Thinker, writer, data guy.
By day, I’m a Digital & Data Strategy Director of the agency. I run planning and data teams to find and mine insights for that kernel of truth.
Why? To build crazy great ideas… before people know that they need it.
It always worked best when I worked with smart(er than me) people who have done a multiverse of different things, jobs, and places. So if you’d like to jam on ideas or just shoot the breeze about this world, please hit me up for a beer/coffee and a chat.
Edwin’s prior incarnations include: teaching critical thinking; travel writing for CNNGo; publishing the occasional academic paper; account directing in agency land; coding data sciencey algorithms and understanding Bayes.