Founder & MD @ FRASER
Emma Fraser – your strategic marketer with a creative and insightful mind, she is a strong PR advocate with a real passion for creating and delivering results-oriented initiatives across the business, principally acting on guest behaviour and insights.
Through a genuine belief in the power of relationships and partnerships, Emma ensures all Marketing and PR activities are collective, responsive and market driven. Continually creating multi- channel, integrated and targeted campaigns, whilst managing alignment across brand portfolios, Emma ensures initiatives are always delivered through a guest focused lens.
With 15+ years in Marketing and Communications in the Luxury and Hospitality industry, Emma’s wealth of international experience includes working for major hotel groups such as TFE Hotels, Carlson Rezidor Hotel Group, Raffles Hotels & Resorts, Jumeirah Hotels & Resorts and Starwood Hotels after starting her career with InterContinental Hotels Group.
Emma has just launched her own business – Fraser Marketing International – Branding, Marketing and Communications Consultancy, based out of Sydney, Australia but working with clients worldwide.