Principal Consultant and General Manager @ Carbon Interactive
Jeffrey Lim is the Principal Consultant and General Manager of Carbon Interactive, an award-winning Digital Creative Agency serving regional brands. He oversees Carbon’s strategy, creative, business development and provides counsel to all their key clients. Jeffrey is the key driver of Carbon’s vision of being the ‘modern experience agency’, which focuses on providing awe-inspiring digital experiences across all their works.
He has conducted multiple training, workshops and lectures on topics pertaining to digital strategy, design thinking, branding, creative and content. Jeffrey has decades of experience contributing to the events, sport, non-profit and creative industry. Since joining Carbon in 2012, the company has doubled their staff strength and he has also led the charge to acquire many top brands across different industry into their portfolio, from Singapore Grand Prix, to Disney Interactive to Din Tai Fung to Sentosa to CapitaLand
Through his leadership, the organisation has received the accolades of Social Media Agency of the Year, Mobile Agency of the Year, Digital Agency of the Year, Content Marketing Agency of the Year and Brand Consultancy of the Year. Jeffrey serves as a Marketing Communication Advisor to the Singapore Red Cross in providing mentorship, consultancy, training and advisory in digital communications & strategy to the organisation. He also serves as a Consultant at Ngee Ann Polytechnic of Singapore and SIM Global Education providing consultancy, advisory and lectures to help fundamentally shape the curriculum of the lessons for both undergraduate and post-graduate programmes.