Head of Large Customer Marketing, Southeast and South Asia @ Google
Lars is Google’s Head of Large Customer Marketing, Southeast and South Asia.
With more than 15 years’ international experience in the internet and media industry his passion lies in the intersection between technology and marketing. His career spans across the globe – from Europe to the emerging markets in Asia – from early stage start-ups to large organisations, providing him with an in-depth understanding of marketing, sales and business development across cultures and industries.
In his current role he is responsible for helping businesses understand the consumer behaviour and trends that are driving our world, so that their marketing and advertising efforts remain relevant and achieve results.