Emerging Brands and Partnerships, Marketing Manager @ Diageo
Jodi joined Diageo 3 years ago first as the Marketing Manager on iconic local brand Bundaberg Rum where she led the charge to develop a new positioning, purpose, comms platform and visual identity for the brand. Today Jodi is responsible for globally recognised brands Tanqueray, Gordons and Smirnoff as well as leading the business approach to portfolio partnerships and building brands in culture.
Prior to making the move client side Jodi spent 11 years in agencies across Sydney (Leo Burnett and The Monkeys) and New York (BBDO and Droga5). Throughout her career she led teams that developed globally awarded campaigns including Earth Hour, Canon Photochains and HoneyMaid ‘This is wholesome’. Jodi prides herself on championing brilliant ideas and finding creative solutions to the most complex of challenges.