Founder & MD @ Rebel & Soul
Kristy Castleton is the founder and MD of Rebel & Soul, a socially conscious business which produces highly memorable events for global brands across Asia Pacific. Kristy is both the rebel and the soul, an extrovert and a geek. Her passion for neuroscience and technology teamed with a love for parties and new experiences, drove her to set up an agency that does things a little differently to all the rest.
Rebel and Soul works with brands like Heineken, HSBC, Chanel and MINI and agencies such as Dentsu and Saatchi & Saatchi to create events that pack a punch. Think wearables, gamification, holograms and virtual reality mixed with awesome music and a free flow bar. Rebel & Soul’s vision is to drive event technology to be the new frontier of marketing in Asia. Kristy spent years working on weird and wonderful events and campaigns in Europe at festivals like F1’s and the Olympics and wanted to bring a snippet of the event marketing fun out east.
Kristy was nominated by Campaign Asia to be on their Women to Watch list. Team Rebel also provides pro bono event consultancy for local charities and non-profits. These initiatives include Billion Bricks, Thomson Reuters Trust Forum, Buy1Give1, and the 100 Resilient Cities initiative by the Rockefeller Foundation. Rebel & Soul is recently nominated as one of the top 3 finalists in the categories of Excellence in Technology& Innovation, Start-Up Excellence and Customer Engagement by the BritCham for its 18th Annual Business Awards where Rebel won the category of Excellence in Technology & Innovation. Rebel is also a finalist of APAC Specialist Agency of the year by Mumbrella Asia Awards 2017.