Director International Consumer Marketing @ PayPal
Liru is a customer centric marketer experienced in creating value from audience, product and market fit across International markets in three regions. Passionate in delivering marketing strategies and storytelling that hit the audiences’ hearts and minds, she has shaped and told powerful and compelling stories for some of the world’s best brands of Fortune 500 companies –and has particularly deep expertise in consumer tech, fintech and internet.
Liru has held leadership positions in Digital, Content and Consumer marketing at PayPal. Before she took the leap inhouse, she was a successful business leader in the agency world; building and managing top revenue earning teams.
She has received award winning recognition from SPIKES and the SABRE awards by The Holmes Report.