GM-Business Operations @ PRAN –RFL Group
“Global Marketing Leader”- awarded by World Marketing Congress(WMC) in 2014 as 100 most talented Global Marketing Leaders. An Advisory Council member of CMO-Asia’s World Brand Congress. Brand Marketing Professional & Communication Strategist with 14 years in Brand Management, Integrated Marketing Communications, Marketing Strategy, Business Development as well as Sales. Winner of the “Best Brand Award 2013” & “Srijon Samman Award (India) 2014”, “Best Brand Award 2014” and “Best Brand Award 2015”.
I have gained a cross category exposure in FMCG working across Carbonated Soft Drinks, Malt Beverage, Confectionery, Biscuits, Juice, Snacks & Chocolate. As a Brand Marketer I have successfully developed strong brand communication and strategic planning working with renowned Corporate. Proven track record on turning consumer insights and trends into product innovation and persuasive communications, pragmatic leadership, brand strategy development and driving sales in Bangladesh.
Currently heading the brand, marketing & sales of wide brand portfolio of Confectionery category as Head of Marketing & Sales in Bangladesh’s largest FMCG Company. Holding the 55% market share in Bangladesh’s confectionery industry. In my current capacity am responsible for the top line and bottom-line growth with leadership. Focused on revenue and profit growth, market share improvements and building long-term brand equity.