Managing Director @ Method Digital NZ
Sam has over 20 years’ experience working with New Zealand and international brands, and is an excellent strategist, innovator, and leader with extensive knowledge in the digital space. She has successfully led, planned and implemented a range of digital, experiential and integrated campaigns for leading brands across a range of industries including; tech, FMCG, government, travel and tourism, film, entertainment, sport, automotive, charities, and education, just to name a few.
She’s passionate about creating and producing experiences and stories that truly connect with audiences and sees technology as a driver and enabler in making these experiences engaging, fun and immersive.
She’s exploring opportunities to collaborate with educators, marketers, and storytellers in the entertainment industry, as well as using virtual and augmented reality to add more depth and immersion to stories and experiences. With M Theory’s focus on creating their own interactive stories, experiences, and games in augmented and virtual reality, Sam is driving development of new projects in New Zealand and internationally while overseeing ideation and production.