Managing Director @ Publicis Media Content, China
Ruey presides over a stable of over 40 full-time staffers in China covering Beijing, Shanghai and Guangzhou, specializing in providing cross platform branded content solutions, creative & production, content analytics and strategy, as well as optimization and media partnerships in China. With Ruey at helm, she has increased active projects and billings, helping our clients drive growth through innovative content activations. As a result of that, her team were a major force behind the network’s stellar showing on the awards circuit over the last few years.
As the MD of Publicis Media Content, Ruey is the key force in driving the transformation of her organization, optimizing the content business model and diversifying its service offerings over the past 8 years. Based on consumer and category insights, Ruey leads team to develops content strategy that helps informs content ideas, initiatives and solutions that go well beyond the paid media scope, to help brands tell stories through content and experiences, deliver comprehensive branded content solutions for agency clients across various ATL/BTL/TTL channels.