Managing Director, Shanghai @ OMD China
Sadhan Mishra is a well-seasoned media advertising professional, having worked closely with local, regional and global companies to establish their brands across various markets in Asia-Pacific, the Middle East and Africa. Having never operated in a manner where “offline” and “online” channels were siloed, Sadhan ensures clients of the OMD network benefit from a holistic, objective-based and channel-agnostic approach, ultimately positioning their brands at the cutting edge of their industry.
After completing eight years with the OMD network in Asia-Pacific, Sadhan was appointed as Managing Director of OMD Shanghai. Seated at the point of convergence in data, technology and creativity, Sadhan plays an active role in ensuring clients benefit from making Better Decisions, Faster for their organisations in China’s dynamic consumer and media landscape.
Sadhan’s team was behind the work that won OMD Singapore’s first Cannes Lion in 2017. The global-first pilot was celebrated for its creative use of data and programmatic for the McDelivery service, leveraging Singapore restaurants’ wait-time data to direct media investments and messaging in real time, which resulted in an over-delivery on ROI by 58%. Since then, the agency’s work on McDonald’s continues to be celebrated for its innovation and effectiveness.