Silas Edited

Silas Lewis-Meilus

APAC Head of Media @ GSK Consumer Healthcare

I am currently the APAC Head of Media for GSK Consumer Healthcare.  It’s an exciting role in an industry which is evolving rapidly to adopt the benefits of relevant media and digital.  Much of my focus has been around driving digital adoption through functional digital deliveries (e.g. Tech Stack deployments, AdTech partner development, performance marketing, data and audience strategies).  There’s a focus in these white spaces as GSK believes they are critical areas which will bring to life the opportunities for effective marketing through media.

Prior to GSK, I worked as the Global Media Lead for the McDonald’s.  In this role, I managed a team of subject matter experts who worked to drive systemic improvements and transformation in the media space across strategy, attributable growth, effectiveness and efficiency.  Of special focus was setting the McDonald’s strategic road-map for data-led media transformation through the application of ad tech solutions, digital innovation, global partnerships and local market up skilling.

Prior to this role, I managed the McDonald’s Global digital engagement teams in Singapore and London overseeing Social, CRM, Merchandising, Marketing and Media.  This was an exciting position as it allowed me to lead a group of digital experts tasked with driving change in the organisation through variety of marketing disciplines.

Previous to that position I held agency roles in Singapore, London and New York, where I am from originally.