CMO @ Yum! Brands / KFC Global
Jennelle Tilling serves as the Chief Marketing Officer for KFC Global. She is responsible for the company’s brand marketing, innovation, digital presence, and brand reputation in over 125 countries around the world.
Jennelle has a long track record of driving results within YUM!, having served in leadership roles for KFC, Pizza Hut and Taco Bell. Prior to her current role, Jennelle served as Vice President of Marketing for KFC UKI. During her tenure, she oversaw marketing, communications and corporate social responsibility, as well as new product launches– helping the market achieve 28 consecutive quarters of sales growth. Her work earned her an Institute of Practitioners in Advertising (IPA) Advertising Effectiveness Gold Award in 2010 and a British Arrow for Digital Creativity in 2013. Jennelle was named Marketer of the Year for Yum! in 2011 for her work in the UK.
Prior to her role in the UK, Jennelle served as Chief Marketing Officer for YUM! Canada, with responsibility for the KFC, Pizza Hut and Taco Bell brands.
Jennelle and her team have won the 2008 IPA Gold Award for Advertising Effectiveness and the 2007 Marketing Society Award for brand revitalization. An active contributor to the marketing industry in the UK, Jennelle is a Fellow of The Marketing Society and a member of the Marketing Group of Great Britain (MGGB). She also sits on the Executive Committee of Women in Advertising and Communications London (WACL) and served as the organization’s president from 2013-2014. She currently resides in Dallas, Texas.