Welcome to the Festival of Media Global Awards

The Festival of Media Global Awards is the only awards to celebrate the best media campaigns from around the world, open to all those involved in brand communication including agencies, media owners, brands, ad tech and communication specialists.

ENTER

Opening for entries on 7 December 2017 - enter your best work and get the recognition you deserve! The Awards are open to brands, agencies, media brands and digital/marketing specialists.

SUBMISSION PROCESS

1st stage: Written entry (approx. 800 words) in English for 4 sections: Insight, Strategy, Execution and Results.

  1. Select the categories to enter
  2. Read the entry template and guidelines to prepare your submissions before you enter them online.
  3. Take a look at our Campaign of the Year case study from last edition for some useful tips and check the 2016 winning campaigns for further inspiration.
  4. You may like to check our FAQs before entering.
  5. Register to the entry site and complete your submission online form.
  6. Pay for your entries

2nd stage: ONLY for shortlisted entrants – submit a video for your entry. Shortlisted entrants will be given more details.

KEY DATES

  • Opening for entries: 7 December 2017
  • Final entry deadline: 1 February 2018
  • Shortlist announcement: 29 March 2018
  • Video submission deadline – shortlisted entrants only: 26 April 2018
  • Winners’ announcement: 14 May 2018

CATEGORIES

The Festival of Media Global Awards are open to all those involved in advertising and communication. Eligible campaigns must have been implemented between 1 January 2017 and 31 January 2018 and may have been implemented globally, regionally or locally in any country. The same campaign may be entered to more than one category, as relevant. The categories are split in the various sections: Media | Content | Insight & Technology.

Unsure where your campaign would fit best? Send it to us, and we get back to you with recommendations.

Media

The winner in this category will showcase the value that collaboration can deliver for a campaign. Collaboration here can be between the client and the agency, the agency and the media partner, or the agency and other involved parties, such as a tech company, the creative or the PR agency. The winning entry will highlight how collaboration was at the heart of the project and the reason it enabled the campaign’s success.

This category rewards campaigns that have been implemented across different devices with the content being adapted to best fit the individual screen and connecting consumers to the campaign in a holistic way. Judges will be looking for compelling brand stories across multiple media and campaigns that extend their messages to engage consumers and offer positive viewing experiences over multiple screens. The successful multi-screen campaign must show an effective use of the mediums in a creative and engaging way to obtain great results on clear objectives.

This category is open to campaigns achieving a positive impact on, for example, society or environment – be it a utility, service, or product that meets a public need. This can be CSR or purpose-led marketing campaigns for brands as well as campaigns for charities, not-for-profit organisations or government agencies. The media should have measurable impact on the issue, or demonstrate raised awareness of the organisation’s purpose, values or initiatives and winners will be able to demonstrate short and long term impact. Campaigns that have changed consumer behaviour, or attitudes will gain particular credit.

This category celebrates brands that demonstrate clear consumer insight and through the development of a brilliant and media fertile strategy, precise execution, and connectivity with the target audience. This can include any form of media used, whether it is a single or multi-platform campaign.

This category recognises the campaign that can demonstrate the most successful consumer engagement showing tangible target audience related results. The campaign can have used any media channel so long as it can prove engagement with either wide-scale or niche consumer groups. The jury will be looking for audience related results and proof of engagement through metrics such as ‘time spent with brand’, ‘number of interactions with the brand’, ‘number of downloads’, ‘number of comments’ and so on.

This category rewards the creative and innovative use of media, whether based on the channel, placement or format. Judges will reward the interesting and innovative use of existing media channels, as well as the creation of new media channels. The winning entry will clearly demonstrate how the creative use of media achieved cut-through for the brand’s communication.

This category recognises brands that deliver an effective event, experiential campaign for consumers such as pop-ups, stunts, guerrilla marketing and projections, or brings its message alive through innovative and creative sponsorship, including at major sport or music events. The experience could be physically tangible, digital or virtual, but the case should be clear on its results and be focused on the event itself. The jury will expect to see how the brand has developed its interaction with the consumer and brand awareness. The winner will be able to demonstrate the tangible benefits for the brand ideally including business results as well as impressive campaign metrics.

This category is open to all campaigns, which have effectively used traditional media such as television, print, radio or OOH, as well as small and large sized ambient media or objects, such as promotional products, non-traditional billboards and installations to reach consumers. The campaign may have had some digital influence, but should show how traditional or ambient media was the key element of the media plan that helped deliver results.

The winning campaign will demonstrate the most successful strategy that created standout in the market and the buzz required to successfully launch or re-launch a new or existing product, service or brand. Judges will look for proven understanding of the target audience and marketplace, which is incorporated into the strategy and execution. It will be advantageous to state results in context in order to underline their success.

The winner of this category will show the brand most successfully engaging with their customers based on real-time information. The strategy may be planned in advance or be more spontaneous so long as it succeeds in effectively meeting the brand’s objectives. The range of work judges will consider includes marketing automation such as triggered emails; response to timely news, trends or events; engaging with customers on social media; personalised digital content based on interactions; live event promotion or location based deals through emails or apps. Platforms could include Twitter; Buzzfeed; Mashable; SnapChat; Periscope; WeChat or Facebook for example.

This category rewards the brand communication that has understood and used digital media to make a success of the campaign. It covers all digital media: from web, social, mobile, gaming and search for example, or a combination of digital media. The jury will be looking for great examples of interaction and results, which only digital media could have achieved.

This award will recognise the creative and strategic media approach that results in a qualified brand impact on the local audience. The winning work could be that for a global brand or global brand campaign adapted for local execution, as long as it shows initiative specifically for the local audience, recognising cultural nuances. In particular judges will look for great insight, execution including the use of appropriate media channels and strong results such as increases in brand perception, customer engagement and sales.

Content

The winner will show how streaming live or live broadcast of original or branded content was essential for the success of the campaign and enabled community building as well as improved KPIs such as brand engagement. Includes live coverage of events. The content should be tailored to the platform and audience used. Judges will not purely focus on the quality of the content produced, but how the content and the factor that it was live has helped to further amplify and strengthen the brand message.

This category recognises the best content newly created for the brand tailored to traditional / non-digital channels, such as OOH, print and TV. The content should fit with the brand values, strategy and clearly address the marketing challenge. Judges will evaluate the content creation and creative execution with additional credit given to storytelling across media channels and the fit with the chosen medium, as well as the customer experience as evidenced by consumer engagement metrics.

This category recognises the best content newly created for digital channels. The content should fit with the brand values, strategy and clearly address the marketing challenge. Judges will evaluate the content creation and creative execution, with additional credit given to storytelling across media channels, as well as the customer experience as evidenced by consumer engagement metrics.

This category is searching for a campaign that either has the use of content at the heart, or where content was a main driver for the success of the campaign. The entry should demonstrate how the content was distributed, displayed or amplified. It does not need to be original or newly created content, and can be in any format, e.g. video, traditional media or native advertising.

This category rewards the brand that has best leveraged one or several influencers or key opinion leaders as part, or as the whole of a campaign. The influencer may be a blogging or YouTube star, celebrity, sports star, leading industry figure or other notable character. The activation may be part of a planned campaign using the influencer, or used more spontaneously in real-time marketing. Judges will look for authenticity and fit between the influencer and the brand.

Insight & Technology

The winner in this category will demonstrate the best use of data and reflect the achievement of effectively reaching consumers where the successful campaign has been notably enhanced, or even made possible through learning gained from econometrics or insights. Campaigns can reach from social media to e-commerce as long as they have data and insights at their heart. The winning entry should demonstrate the best use of small or big data and the resulting insights, which has ultimately improved results, as evidenced by metrics, increases in the average order value, a reduction in online CPA or increase in ROI. Pre and post-campaign statistics will be another useful benchmark for judges.

The winner will demonstrate the successful use of virtual or augmented reality technology as an essential part of the campaign. Judges will be considering the brand fit, user experience, storytelling and the outcome that can be attributed to the use of this technology.

Entries in this category will have used e-Commerce strategies such as search engine optimization, affiliation marketing, pay-per-click campaigns and email marketing to guide and persuade consumers to purchase a product or service in the digital space. Winning campaigns will show the effective use of e-commerce within their marketing strategies and can prove how the campaign generated tangible results and sales conversation rates for the client’s brands.

This category recognises the best campaigns that are mobile-first. Any form of mobile media used to reach and engage consumers will be considered, including Apps, content, geo-location or any form of mobile advertising, provided it shows how mobile has been essential to the campaign. The jury will reward campaigns specifically designed for mobile, rather than those that use mobile as a means of amplification, or that simply use mobile as an extension of their brand communication.

This category recognises the campaign seen to exploit technology to its full potential for the benefit of the brand. The winning campaign will be able to demonstrate a good brand/technology fit and show innovation in the use of new or existing technology to reach an audience. This category is open to any existing media channel and any new one created by the use of the technology. Technology can include, but not limited to, AI, chatbots, IOT, voice activations, drones, AV technologies, etc. Judges will focus how the technology has been applied to meet the marketing challenge.

This category is open to any marketing initiative where gamification has been utilised to add value to the client’s brand. Results should relate to the client objectives, which could show, but is not limited to, sales uplift, client retention, customer satisfaction digital engagement or brand awareness. The campaign could use a newly created game, an existing game, or incorporate game elements such as points or reward systems in order to incentivise participation either digitally or offline.

This category rewards the most successful campaign that has geo-location at the centre of its success, whether used by phone, tablet or wearable device. Judges will be looking for meaningful application of location intelligence, whether for targeted and timely promotion, improvement of service for the consumer or to drive footfall or competitor advantage for example.

This category seeks to reward the best use of technology for programmatic trading. Judges will need to appreciate how the winner’s use of technology has delivered in the space, and what measurable results and/or competitive advantage it has given for the client. Entries are welcome from the user of the technology as well as the technology provider.

Grand Prix

The Grand Prix are non-entering categories. The results are calculated based on the shortlisted and winning entries in the above entering categories.

To win Campaign of the Year, one single campaign needs to win across as many categories as possible.

To win Agency of the Year, one agency from one location needs to get as many wins as possible, this can be with several campaigns across several categories.

To win Agency Network of the Year, you need to get a maximum of wins from different offices and agencies.

To win Independent Agency of the Year, you need to be the best performing entering independent agency.

WINNERS 2017

Congratulations to all our winners and shortlisted companies from 2017.

 GRAND PRIX 2017
  • Campaign of the Year – Missing Type by MediaCom UK
  • Agency of the Year – Touché! PHD
  • Agency Network of the Year – MediaCom
  • Independent Agency of the Year – Mediaplus
  • Media Group of the Year – GroupM

2017 JURY CHAIRS

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Sarah Mansfield

Unilever

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Gerry D’Angelo

P&G

2017 JUDGES

Global and regional senior media executives, agency leaders, digital innovators and creative thinkers from brands, network and independent agencies are specially selected to judge.

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Kristen Colonna

OMD

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Frederic Joseph

S4M

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Stuart Bowden

MEC

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Steven Pollack

Nestle

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Fredda Hurwitz

Gingernut Thinking

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Nick Childs

Society

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Neil Davidson

HeyHuman

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Alastair Bannerman

MediaCom

AWARDS SHOW - SUCCESS. INSPIRATION. CELEBRATION.

Celebrate media's best global campaigns

Wine & Dine with the world’s best brands

  • Reception : 7:30pm
  • Dinner: 8:15pm + Awards
  • Dress Code: Media Smart

Limited tickets available

VENUE LOCATION

CONTACT US

General Enquiries

Awards Team

awards@festivalofmedia.com

+44 (0) 20 7367 6460

Judges

Christina Liessem, Head of Awards

christina.liessem@festivalofmedia.com

+44 (0) 20 7367 6993

Tickets & Booking

Komla Ayewoh, Global Lead – Commercial Partnerships

komla.ayewoh@festivalofmedia.com

+44 (0) 20 7367 6464

SOCIAL MEDIA