Global CMO & President of Bacardi Global Brands Limited @ Bacardi
John Burke is Chief Marketing Officer and President of Bacardi Global Brands, overseeing an enviable portfolio of award winning spirit brands that includes BACARDÍ rum, BOMBAY SAPPHIRE gin, MARTINI vermouth and sparkling wine and DEWAR’S whisky across 160 markets.
Prior to this, John was President, Incubation Brands, leading the development of a stunning group of smaller, high growth brands such as ANGEL’S ENVY bourbon. ST. GERMAIN elderflower liqueur, SANTA TERESA rum and TEELING Irish Whiskey to name a few.
A 26-year veteran of the company, John has a solid track record of leading brand performance through a deep understanding of the consumer, combined with a potent mix of pop culture and risk taking. Recognised for his innovative digital and experiential campaigns, he believes fusing tech with marketing and sales can be a strong driver of business performance.