Achim edited

Achim Rietze

Strategy Lead @ Google ZOO EMEA

Today the world is moving faster and faster.

Based on a unique sprint methodology the ZOO collaborates with brands and their creative partners to use Google’s technology in new and unexpected ways. From immersive experiences like Live VR for Red Bull Air Race and fashion tech experiments like Project Muze for Zalando to exclusive YouTube pre-rolls for Yoox.

MAChINE™ Sprints are a faster way to creatively solve clients’ challenges on Google tech with rapid prototyping and user testing – based on real-time Google data.

In 2001 Achim started his career at Y&R, before joining Jung von Matt in 2006. According to the ‘Big One’ the ‘most-awarded creative agency across all media and the world’ in 2007. Later he founded his own strategy unit at LLR – Germany’s ‘Newcomer Agency of the Year’ in 2009. In 2015 he arrived at Google.

The 44-year old strategist is engaged at the global industry association for VR & AR, represented the planning community as APG board member in 2013 and a regular jury member at the Euro Effie and AME at New York Festivals.