Alessandra edited

Alessandra Di Lorenzo

Chief Executive Officer @ Forward - lastminute.com

Alessandra Di Lorenzo is CEO at Forward, lastminute.com’s media company.


Joining lastminute.com in 2016, she established its in-house travel marketing business, Travelpeople, which she grew to a team of 60 marketers across Europe, increasing lastminute.com’s annual media revenues.


She now heads up Forward, the business’s new independent media company. Forward encompasses four business units that combined form a digital power-house, comprehensive of strategy, digital sales, media planning and buying, marketing technology, monetisation, video production and social activation.


Alessandra has twice been named as one of the UK’s most influential digital marketers in The Drum’s ‘Digerati’ list, as well as featuring in its ‘25 From 25’, honouring the 25 women who have helped to shape the digital industry.


Active since 2005, Alessandra has previously held roles at eBay Advertising, Vodafone and Yahoo, with a focus on mobile marketing and data-driven commercial and product development. Passionate about all things tech, Alessandra is also a member of the Board of Trustees for Youth for Technology