Alex Sinclair

Global Strategic Content @ IBM iX

Alex Sinclair is a storyteller who combines a journalism career in Hong Kong, Tokyo, and New York with a deep understanding of how digital strategy, technology, and design shape communication in a connected world. Drawing on platforms, such as IBM Watson, Cloud, Blockchain, Robotics, and the Internet of Things, Alex re-imagines how content and narrative define measurable brand interactions beyond B2B and B2C to B2I: business to the individual. Her empathy and passion for narrative frames brand and customer experiences that break through the noise and give technology a human touch. Alex leads Global Strategic Content for IBM’s executive engagement team and is thrilled to participate in the development of content, powered by data, transformed to knowledge.