Media & Distribution Director @ We Are Social
FINAL CONTENT JURY
Andrea Lombardi is the Media & Distribution Director at We Are Social Milan.
In his ten years of experience in the advertising industry, he has worked as a consultant for a variety of brands including Discovery, Barilla, Lavazza, Campari Group, Samsung and Ikea.
In his current role, he manages a unit specialised in developing the most effective distribution strategies for the agency’s clients.
Knowing the platforms, understanding their diffusion and how they are being leveraged by users plays a key role in today’s media scene.
For this reason, Media & Distribution is not only a specialised unit but one that plays a transversal role, working closely with the agency’s Research & Insight, Strategy, Creative, Editorial and Client Service units, contributing to the definition of concrete and measurable objectives while also enhancing levels of creativity.