Chief Strategy Officer @ Publicis Italy
Béla is Chief Strategy Officer at Publicis Italy and Global Brand Strategy Lead for Diesel, Coca-Cola, Heineken, Mercedes, Nescafé and Voltaren at Publicis Groupe. Being a devoted brand planner, Béla believes that pedantic, lateral thinking, expressed meticulously is the best way to inspire creativity that resonates with people. His strength is to build long term brand platforms that function as fertile soil for award winning creativity. He is a crusader for creativity as the most powerful tool to win in business and is happily picking friendly fights against mediocrity. Béla understands his job as navigator to make the truth interesting.