Fabio Ruffet

Creative Excellence Director @ BACARDI Europe


Fabio is the Creative Excellence Director for BACARDI Europe based in London, where he leads all creative efforts, be it an advertising campaign, digital innovation, social content or long form content collaborating with film makers. Fabio works closely with OMD and BBDO AMV, the agencies of record for Bacardi Limited, globally, as well as with other creative partners depending on the project.

Prior to this appointment, Fabio was a Managing Partner at a number of WPP-owned agencies including Ogilvy & Mather where he ran integrated global accounts such as Ford and Dove Hair globally.

Fabio is credited in multi-award winning campaigns including Cannes Lions, Effies, EPICA, Festival of media and CLIOs among others and has served as a member of the jury at the Festival of Media, the Effies and Le Book.

Fabio is also a keen photographer who has exhibited his work in the past and is currently working on a long term photojournalistic project capturing the demise of working class London Cafes as can be seen here.

Originally from Buenos Aires of Italian descent, Fabio is married with two kids, has lived in London for the last 15 years with stints in Paris and Sao Paulo prior to that.