Fredda Hurwitz

Founder & Chief Nut @ Gingernut Thinking

Shortlisting and Final Jury

Originally from Boston, MA, life after my studies at the University of California Berkeley led to an eight-year stint in Paris, starting with the International Herald Tribune and Associated Press.

Having failed to uncover the next Watergate scandal, I shifted gears and joined Disney Consumer Products, EMEA where I was Communications Manager. Amongst many tasks one of them was to guinea pig the new rides at Disneyland Paris…so if you’ve ridden Dumbo safely, you’ve got me to thank.

A long foray into sports marketing and sponsorship followed, starting with the National Hockey League International, the World League of American Football and finally API Consulting before it became Octagon. Back then this kind of currency definitely gave me “uber cool chick” status when on a date. The good old days…

Fast-forward with a stint in advertising as Group Account Director, EMEA at OgilvyOne, followed by a quick retreat back to my sponsorship roots as Associate Director, via supremo sponsorship consultancy, Redmandarin.

Another twist in the career path and off I went to join Butlins as the Director of Brand Experience. I may be the only American to have slept at all three resorts (Skegness, Minehead and Bognor Regis…just trips off the tongue, doesn’t it?).

Agency life harkened again and this time I settled in at Momentum as VP International, before literally crossing the street to begin my new life as Managing Director of Cunning, (an independent brand experience agency) and most recently as Global Chief Strategy Officer for Havas Sports & Entertainment.

I have worked on a diverse group of brands throughout my career including American Express, Atos, Bacardi, Barclays, Carlsberg, Coke, Esprit, Eurostar, FIFA, Gillette, HSBC Premier, the International Olympic Committee, ITV, Kingfisher, Lloyds Banking Group, MINI, NBA, Nestle, NOS, Novartis, Oppenheimer Financial, Orange, Powerade, VISA, and Yahoo! amongst others, and have had the privilege of working on large-scale, international sponsorship programs, brand experiences and integrated marketing programs from World Cup 98 to American Express’ sponsorship of the Rolling Stones Bigger Bang Tour, to Wimbledon, to Milan Fashion Week to London 2012 sponsor programs and everything in between and beyond.

I have a great appreciation for Grey Goose and cranberry (or champagne when no vodka is around), travelling, good food and wine, The Princess Bride, great books and giggling with my gorgeous daughter Ella (17) and my adorable son Noah (11) who thinks he is the ultimate super hero (minus the tights).

I’ve been on the Board of the European Sponsorship Association since 2012.