US CEO and Global COO @ S4M
As Global COO and US CEO of S4M, Frederic leads a fast-growing ad tech company and is based in New York City. A seasoned international keynote speaker and an industry thought-leader, Frederic has more than a decade of experience in the digital media ecosystem. His career highlights include serving as President of the International Advertising Bureau (IAB) in France and Chief Digital Officer at ZenithOptimedia WW. He was also the CEO of Performics EMEA where he led the group’s operations expansion outside the US and held director roles at Publicis and Saatchi in the past. Most recently, Frederic participated as a jury member for the I-COM Data Creativity Awards 2016, as well as Jury President for the 2015 Cristal Festival Awards in December. Frederic was interviewed by eMarketer for the State of Digital Advertising in 2016 in the US. With extensive experiences and insights spanning over various markets, Frederic also attended the DLD Tel Aviv Innovation Conference in Israel in 2015 with Emmanuel Macron, the French Minister of Economy, Industry and Digital Affairs. He brings comprehensive understanding of the most prevalent issues in the digital advertising to the ever-changing industry.