Senior Director of Marketing @ The Hershey Company
Jackson is a international award-winning business leader. He was honoured to be deemed one of Canada’s Top Marketers in 2019 by Strategy Magazine. Jackson leads the marketing department at Hershey Canada including the analytics and insights team. Blending old school fundamentals with leading edge tactics Jackson is dedicated to connecting with consumers and growing brands. Jackson has helped ignite iconic brands such Reese, Hershey’s, Twizzlers, Jolly Rancher and Oh Henry! In 2019 Hershey’s shook up the confectionery category with the return of the global award winning Oh Henry! 4:25 bar, a full length feature film Reese The Movie and the insight-driven Treat Street initiative bringing Halloween to urban condo dwellers. Under Jackson’s leadership Hershey Canada has been recognized as one of the Top Creative portfolio of brands 2020.