Chief Strategy Officer @ OMD
Kristen Colonna has been appointed to Chief Strategy Officer at OMD USA, where she previously led Global Strategy for some of Omnicom’s largest clients, and has been providing thought leadership and innovative communication strategy to the U.S. office in her previous role as Managing Director, East. As CSO, Kristen will align OMD agency capabilities to key client business challenges, delivering tangible business growth and transforming the value OMD delivers to its clients. Kristen will ensure the best in class strategy and innovative media execution OMD is known for, continues and expands.
An avid mentor, Kristen is one of the key champions for VISION, OMD’s global operating system. She is responsible for inspiring and teaching all U.S. employees to leverage VISION thinking and philosophy to deliver business growth and groundbreaking Insights, Ideas and Results for OMD’s clients.
Passionate about innovation with impact, Kristen is the North American Lead for OMD Light, a global committee focused on identifying, mentoring and preparing OMD’s best global work for industry awards and recognition across Festival of Media, Effie, and Cannes and others. Kristen is most proud of the business driving and award winning work her teams have delivered across the PepsiCo portfolio, helping media become a leading driver of business growth, while also delivering unparalleled media creativity recognized by Effie, OMMA and Cannes.