Luke Southern365

Luke Southern

Managing Director @ Drum


Luke is Managing Director of DRUM, Omnicom Media Group’s award-winning branded content agency that helps ambitious brands create their own cultural signals; things with real value for people that cut through the clutter. 

Prior to DRUM, Luke held senior marketing positions at Virgin Media, PlayStation Europe and Sony Music spending the last 18 years communicating the stories of some of the world’s leading entertainment & consumer brands. 

Luke has led the business through a period of creative growth winning a bunch of awards on the way including Content Agency of The Year 2018 and Cannes Lions for creative effectiveness – ranking DRUM as the most awarded content agency in the Media & Entertainment categories in 2017.

Luke is a regular commentator on branded content and entertainment– from BBC News to serving on the Cannes Lions Entertainment Jury in 2018 – and is also committed to widening the debate on inclusivity as a proud founder member of Token Dad – an initiative to help Dads become more empathic and inclusive leaders through events that are built on conscious and intelligent play with their kids.