Global Creative Officer @ Initiative
Shortlisting and Final Jury
Nick Childs joined Initiative with one goal: to develop creative, strategic storytelling to authentically connect their clients with audiences. With extensive experience across content development, directing and production he has overseen every level of creative production, from tentpole work on billion-dollar brands to award-winning, micro-budgeted social media projects. Nick helped to create the world-famous E*Trade “Baby” campaign, and his concept to market the novel “Thirteen Reasons Why” through social media helped drive the book to #1 on the NY Times Bestseller list and a Silver Lion at Cannes. He has also received Lions for his work with the NFL and Febreze, as well as Gold in Branded Content for the groundbreaking, community-generated narrative film, “Beyond the Still”. The movie premiered at the 2011 Sundance Film Festival, where Nick was onsite to help create and launch Lance Weiler’s transmedia project “Pandemic 1.0”. His brand work also has been awarded at the Addys, Effies, and One Show.
Beyond the world of advertising, Nick wrote, directed and produced “The Shovel”, starring Academy Award-nominee David Strathairn. The film won Best Narrative Short at the Tribeca Film Festival. He also executive-produced the award-winning feature documentary, “High Score”.