Priyanka Edited

Priyanka Tiku Gupta

Client Lead, Global Solutions @ MediaCom Singapore

I am a global digital media/marketing professional with 19+ years of experience in building enduring brands across APAC. My clients include stalwarts and rising stars in Technology, Consumer electronics, Financial Services, Consumer Products and Retail. I have deep-expertise in conceptualising and implementing cutting-edge, data-driven strategies to create digital products, drive share of eyeballs, shape consumer experience and increase adoption/ usage drawing from my past experience of being a Product Manager.

Through my 10+ years of senior-leadership roles I have enjoyed serving as an industry authority on strategic & tactical media/account planning, performance marketing, and business development – strengths attested by 10 industry awards, jury as well as board positions,┬áMy strengths include optimizing spend-deployment across digital and physical channels, planning Go To Market roadmaps and life-cycle with a close eye on the P&L and competitive-landscape/ response . My tools of choice are rigorous KPI and systems design, Agile ways of working and analytics that clearly forecast outcomes. I thrive on managing and coaching her high-performing, cross-functional team comprised of 7 nationalities.