Chief Operating Officer @ Madison Media, INDIA
Shekhar Banerjee is the Chief Operating Officer for Madison Media. In his 13 years with Madison, he has extensive experience in strategic brand development and has created some of the path breaking integrated marketing campaigns in India across clients like Mondelez, Marico, Asian Paints, Godrej, Coca-Cola & McDonald’s.
Shekhar has continuously created new benchmarks for strategic approach to media, his relentless focus on the consumer journey, data and tech, as enablers to a great media idea has redefined the way how IMC in India is perceived. Campaigns like 11 years of Saffola World Heart Day, Cadbury Dairy Milk’s 10 years journey to replace Indian traditional sweets and McDonald’s Happy Price Menu, today are case studies recognized as the best in class and accredited across industry forums. With over 100 Indian & global awards, Shekhar is one of the most awarded media agency professional in India for the work done across his clients.
Shekhar has also been part of startups, incubating and launching businesses. He was part of the core business planning team that helped UTV (Disney India) foray into the television broadcast business with Hungama TV.