CEO @ VMLY&R Italy
Simona is an experienced strategy and communication professional with 15+ years in the industry. She has a huge international experience, having worked between Wien, Eastern Europe and Moscow for 4 years.
She joined Y&R in 2004 after 3 years in Leo Burnett, where she started her career after a Degree in Marketing & Communication at Milan University.
Simona has been the driving force behind building VMLY&R’s reputation in the market as a technology-forward brand experience agency. On the heels of Y&R and VML’s global merger, Simona has reimagined the organizational structure of the Italian agency with an eye towards fostering greater collaboration and supporting VMLY&R’s mission to create Connected Brands.
Simona is a respected advocate in support of female leadership and talent in the industry as President of Winspire Italy, the project dedicated to women empowerment, launched by WPP.
She has nurtured a dynamic team of women who lead VMLY&R’s Italy office – a rare case in the Italian communications industry.
For her efforts Simona was named Manager of the Year at NC AWARDS 2019 by ADCGroup, one of the most relevant publishers of the industry.