CEO, South East Asia @ Wavemaker
Rose has over twenty years of experience in local and international marketing. She is responsible for managing and growing global relationships with key clients across Asia Pacific, including; L’Oréal, Tiffany & Co, Chevron, Daimler, Jetstar, and Netflix.
Apart from leading the network’s Singapore hub for international client services, she oversees and supports the South East markets (Singapore, Indonesia, Malaysia, Vietnam, Philippines, Thailand & Pakistan) to ensure that best practices are replicated in the region. She also sits on the Regional Board of IAB SEA+India – sharing her expertise and experiences in panels and discussions and contributing to the growth of the digital industry.
Rose began her career in Vancouver, where she held positions at OMD and MW Media, before moving to Vietnam as MD of Maxus. She then moved to Singapore as Chief Client Officer for Maxus APAC, where she led client engagement in 14 markets throughout the region. During this time, she developed a proprietary method for servicing clients that deepened relationships and improved profitability for both agency and clients.
Following the merger of Maxus and MEC to become a global agency delivering transformative solutions through media, content and technology for some of the world’s biggest brands, she took on the role of Managing Director, Wavemaker Global Client Solutions. Slightly over a year later, she assumed her current role as CEO.