Welcome to The Festival of Media LatAm Awards

The Festival of Media Awards are a platform for celebrating innovation and creativity. Entries come from across the region and our Awards are judged by a panel of senior industry experts. Amazing teams deserve to showcase their work. Make sure your work is recognised this year. Winning a Festival of Media LatAm award helps win new business, impress clients and increases influence in the market place.

ENTER

We are now closed for entries. The Shortlist will be announced on 11 August.
Good luck to everyone!

SUBMISSION PROCESS

1st stage: Written entry (approx. 800 words) in English for 4 sections: Insight, Strategy, Execution and Results.

  1. Select the categories to enter
  2. Read the entry template and guidelines to prepare your submissions before you enter them online.
  3. You may like to check our FAQs before entering.
  4. Register to the entry site and complete your submission online form.
  5. Pay for your entries

2nd stage: ONLY for shortlisted entrants – submit a video for your entry. Shortlisted entrants will be given more details.

KEY DATES

  • Shortlist announcement: 11 August 2016, 4pm (GMT+1).
  • Video entry deadline – shortlisted entrants only: 23 September 2016
  • Winners’ announcement: 6 October 2016

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CATEGORIES

Campaigns can be entered if they have been implemented locally or regionally between 1 June 2015 and 31 May 2016. The same campaign may be entered to more than one category, as relevant.

The categories are split in the various sections:
Media | Content |Technology | Insight |Talent

Media

Consumer targeting, Planning, buying, creative ideas and results are at the heart of these categories, with shining examples of innovation or best practice in media.

This category is open to agencies, advertisers or media brands who have effectively used traditional media such as television, print, radio or out of home to reach consumers whether by scale of reach or targeting for example. The campaign may have had some digital influence but should show how traditional media was key.

This category celebrates brands that demonstrate clear consumer insight and through the development of a brilliant and media fertile strategy and precise execution, and connectivity with the target audience. This can include any form of media used, whether it’s a single or multi-platform campaign.

This category recognises the campaign that can demonstrate the most successful engagement showing tangible target audience related results. The Jury will place a greater emphasis on audience related results for entries in this category and will be looking for proof of engagement through metrics such as ‘time spent with brand’, ‘number of interactions with the brand’, ‘number of downloads’, ‘number of comments’ and so on.

This category recognises the power of a platform (traditional and emerging) used to entertain, and the thinking required to maximise its value. Core to the creation of a successful platform is the ability to entertain the consumer in order to retain attention.

This category recognises brands that deliver an effective experiential campaign for consumers via events, stunt advertising, guerrilla marketing, projections, and roadshows or through sponsorship of an existing property. The experiential campaign will be physical in its core, but can have virtual angles around it.

This category rewards the creative and innovative use of media, whether based on the channel, placement or format. The judges will not be looking for the use of new technology per se, but will reward the interesting use of digital technologies, as well as being open to all media.

This category will reward the campaign that achieved the most against its stated sales targets. It will focus on sales effectiveness of a campaign above all other considerations – the results section of the entry will account for 40% of the Jury’s scores. All entries must include figures showing the campaign’s direct impact on sales. Other ROI metrics will only be considered if sales figures are also supplied.

Content

This section is about content creation and distribution. The content can be originally created, or existing content that has been re-purposed, while creative distribution will add value to your entries.

This category rewards the brand that has best leveraged an influencer as part or as the whole of a campaign. The influencer may be a blogging or YouTube star, celebrity, sports star, leading industry figure or other notable character. The activation may be part of a planned campaign using the influencer, or included in real-time marketing for the brand so long as the benefits of using the influencer are clear.

This category is open to all advertisers, agencies and production organisations that are dealing with brands in order to create branded content via publications, apps or online. The work could be in the TV sector or within the online video market. The content should show creative storytelling that fits with the brand values, strategy and clearly address the marketing challenge while engagement metrics should prove its success.

This category is searching for a campaign that has the use of content at the heart. This includes everything from ad-funded TV deals, branded music projects to ‘native’ advertising campaigns such as sponsored stories, featured videos and messages via social media. It does not need to be owned or original content. Measurement of performance through metrics such as shares, likes, viewing duration or frequency will be important in making your entry a winner.

The best use of video should show creativity not only in the content itself, but also how it has engaged the target audience. Judges will particularly reward those that show innovative use of technology in the activation which could include instream or outstream video solutions. The campaigns may have appeared on social media platforms, the digital platforms of publishers, media brand websites or any other platform. Entries could come from media agencies, media brands or video advertising platform providers.

Technology

This section demonstrates the best technology or innovative use of technology, from a single technology platform to multiple screens and devices in order to connect with the consumer.

This category is seeking campaigns that have used the unique properties of digital media to best reach consumers. Activations could include but is not limited to web, mobile, OOH, social media or a custom-made technology solution. Judges will be looking for great examples of how a single or multiple digital channels have been used. Alternatively, where digital integrates with more traditional formats so long as digital is crucial to the activation.

Key to winning this category is a mobile-first campaign. Any form of mobile media used to reach and engage consumers will be considered, including mobile Apps, mobile content or any form of mobile advertising, provided it shows how mobile has been essential to the campaign and has obtained great results on clear objectives.

This category rewards excellence in social media. The winning campaign should be able to demonstrate great results. Entries will be judged on the creative use of social platforms and a sound understanding of online consumer behaviour. Judges will be looking for examples of fantastic consumer driven campaigns, community building, targeting, engagement and conversational marketing strategies.

This new category seeks to reward the best use of technology for programmatic trading. Judges will need to appreciate how the winner’s use of technology has delivered in the space, and what measurable results and/or competitive advantage it has given for the client. Entries are welcome from the user of the technology as well as the technology provider.

Insight

This section focuses on the core understanding of the audience, the practical application of that understanding and the resulting success.

The winning entry here should demonstrate the smart use of data which has impacted the effectiveness of a campaign – whether data has been used to provide insights, used to monitor and improve the progress of the campaign, or where data has been used for segmentation and targeting or re-targeting for example. Ultimately the data should have improved results, as evidenced by metrics such as web traffic or footfall, an increases in sales, a reduction in CPA or increase in ROI or engagement rates.

The winner in this category will be the campaign which demonstrates the most successful strategy for the launch of a new product, service or brand, or the re-launch of an existing product/service.  Judges will be looking for understanding of the target audience and marketplace.  It will also show the use of a cutting edge media strategy that created standout in the market in order to generate the buzz required to successfully launch or re-launch a product, service or brand.

This category rewards campaigns that have identified and effectively reached specific audiences. This includes all demographics, from a niche audience through to a segment of a broader marketplace. Judges will consider the level and longevity of impact made by the campaign.

This category is about delivering benefit to the consumer – be it a utility, service, or product that meets a public need, whether it is allied to a charitable cause or not. The activation can be part of a specific communications campaign, or part of the clients’ longer term CSR values.  In particular judges will be looking at how the activation has generated tangible results for the brand such as sales or predilection to purchase, enhancement of brand perception or driving change in consumer behaviour.

SHORTLIST 2016

Congratulations to all Festival of Media LatAm Awards 2016 shortlisted entrants!

Check Shortlisted next steps here

WINNERS & SHORTLIST 2015

GRAND PRIX 2015

Check last year’s winning case studies here

JUDGES

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Jennelle Tilling

Yum! Brands / KFC Global

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Jean Charles Cabrol

PHD Mexico

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Patricia Martínez

OMD Mexico

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Stanlei Bellan

MEC LatAm

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Martín Sorrondegui

Volkswagen Argentina

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Luis Ruben Ortiz

SABMiller

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Fernando del Mar

Natura

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Carolina Sandoval Villamil

Mondelez Latin America

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Daniel Rosen

Telefónica

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Arlene Armenteros

Nobox

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Javier Galan

L'Oreal Mexico

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Federico Biquard

Facebook

PARTNERS