Director of Advertising and Promotions @ General Motors of Mexico
Adrian Enciso currently serves as Advertising, Promotions, CRM and Digital Director for General Motors of Mexico. He is responsible for the development and implementation of integrated multimedia communication strategies jointly with creative and media agencies in order to respond to the needs of all the GM brands.
Adrian has over 17 years of experience in the automotive industry with broad international experience in México, the United States and the Middle East, creating and implementing product, communication and sales strategies for Chevrolet, Buick, GMC and Cadillac.
He holds a bachelor’s degree in Marketing from Instituto Tecnologico de Estudios Superiores de Monterrey, a diploma in Finance from the same institution and a master’s in International Business from University of Phoenix.