Alita Pereyra

Creative Studios Executive Director @ Reprise


Based in Buenos Aires, Alita Pereyra is responsible of leading Reprise Creative Studios where +30 talented professionals (Client Experiences, Creative, Production & Development) create digital experiences based in data and powered by tech for Top CPG Brands with a Southern Cone scope of work.

With a Creative Agency background, she stepped into IPG Mediabrands four years ago. Her previous role was in Initiative, where she blended both Strategy & Creative Direction in Unilever Latam Team. During her years at Ponce Mullen Lowe, Del Campo Nazca Saatchi & Saatchi, Grey and UV Latam Digital Agency, she worked for clients such as Johnson & Johnson, Disney, Unilever, LG Electronics, Turner, Danone, L´Oréal, CCCU, Tigo, Procter & Gamble and Nestlé.

In 2016 she was selected by IPG Mediabrands “D-16” to pursue IPG´s Latam Leaders Career Program.

Over her +15 years of experience, her work was awarded at FOMLA, San Sebastián, FIAP, Ojo de Iberoamérica, AMDIA, promaxBDA, Effie, Lápiz and Diente among others.

In 2017, she achieved three epic nominations at FOMLA (and had to pay for overweight baggage):

IPG Mediabrands Network of the year

Initiative Network Agency of the year

Initiative Argentina Agency of the year