Global Head of Innovation & Strategic Partnerships Marketing @ VISA
Andres Polo is Vice President of Global Innovation Marketing for Visa Inc.
In his current role, he is responsible for driving business to business (B2B) and go to market strategy for Visa’s innovation and technology portfolio, which include programs and activations for Visa’s most disruptive products and innovations. Primary efforts focus on leveraging paid, owned, earned media, events, sales enablement and email marketing to drive the business. This includes bringing the innovations to life at major consumer sponsorships and B2B events.
During his 15 years of experience working for Visa, he has held several positions, starting as Web Content Manager. After 7 years in this role, he became Business Leader of Digital Marketing, focusing his team’s efforts on delivering best in class digital, social, local and mobile marketing solutions to advance the regional and in-country business objectives for Visa in the region. Most recently, he was Vice President of Digital Marketing for Visa Inc., Latin America and the Caribbean Region.
Prior to joining Visa, he was a partner in a digital agency serving companies in the United States and Latin America.