CEO @ Dentsu Aegis Network LatAm
FINAL AND SHORTLISTING JURY
Claudia Colaferro is CEO of Dentsu Aegis Network Latin America, Japan-based group of communication companies specialized in transforming the businesses of its clients. In the region, the executive is responsible for Dentsu Aegis Network owned and affiliated operations since 2012.
Claudia has over 25 years of experience in marketing and leadership positions in diverse segments such as consumer goods, telecom, B2B, advertising and media. Prior to joining the LatAm Presidency of the Dentsu Aegis, she was Vice President of Marketing at Philips, working with electronics, lighting and health; and Marketing Director at Motorola and Coca-Cola, where she led local and regional marketing and activation teams for five years.
She started her career as a trainee at Unilever, where she worked for almost a decade in Brazil and Chile. She holds a degree in Administration from FGV and a Master’s Degree in Consumer Behavior and Neuromarketing from the University of São Paulo.
She was the first Brazilian woman to be part of the Glass category jury at the Cannes Lions Festival, and has also been juror such as Effie, Brazil and Global, and Festival of Media LatAm. She was recently invited to take part in the ‘Latin American Effie Committee’.
At Dentsu Aegis Network, she is part of the Global and Brazil Diversity committees, which aims to increase the presence of women in leadership positions in the group, and is also part of the ‘Women of Brazil’ group, which works to increase the participation of women in leadership roles in the Brazilian market.