Vice President Marketing @ PepsiCo Brazil Foods
CHAIR OF THE JURY
Daniela Cachich joined PepsiCo in Nov/2016 as Marketing Vice President PepsiCo Brazil Foods.
She brings a solid brand building experience, leadership and marketing skills in different product categories including personal care, home care, foods and beverages in Latin America and Brazil.
Before joining Pepsico, Daniela led the biggest growth of the Heineken Brand globally. From 2010 to 2016, she made an enormous contribution to deliver double digital growth year on year, making Heineken Brazil jumping from #17 to #4 in the global volume ranking. The brand became leader of the Premium Segment in delivered outstanding topline and bottom line results.
Before that, she worked 7 years in Unilever Latin America and 3 years in Unilever Brazil building a solid carrier in Marketing.
She holds bachelor’s degree from Universidade Mackenzie in Brazil, master’s degree in Escola Superior de Propaganda e Marketing in Brazil and completed executive education program from INSEAD in France.
In 2014 Daniela was recognized as Women to Watch from AdAge. In 2015, she won the Caboré Award as Marketeer of the Year in Brazil and in 2016, she was elected as the most influencer Marketeer of Brazil by the M-List Award.