Gustavo Ortega Electronic Arts (2)

Gustavo Ortega

LATAM Media Campaign Manager @ EA Games

I have more than 8 years of experience building brands through communication strategies BTL & ATL in companies like The Coca-Cola Company Mexico as IMC Manager, Interactive and Media Manager for Coca-Cola Trademark, as part of its achievements was the operation of Coke.TV and Coke.FM in Mexico. In the last couple of years, I worked as an Interactive Media & Storytelling Manager for Heineken in Starcom Worldwide, as part of his role I developed media strategies for the Heineken portfolio for brands like Tecate, Dos Equis, Indio, among others. Nowadays I work as LATAM Brand Media Lead for Electronic Arts, where I have had the opportunity to collaborate in games releases such as FIFA, Madden, StarWars, BFV, among others.