Head of Media @ Unilever
Marisol is responsible for the Communications Planning of all Personal Care and Home Care brands of Unilever in the Southern Cone. She has to make sure that brands like Dove, Sedal, Axe, Skip, Rexona, Cif, among others, have strategic consistency and achieve clear communication results. She is obsessed with content innovations, real-time opportunities, measuring action impacts and digital transformations.
She has been working at Unilever for 5 years and before had experience in media companies such as Initiative (IPG) developing communication strategies bringing their experience to IPG Mexico and IPG Colombia.
Today she is responsible for developing media strategies for Sothern Cone Unilever brands, with special focus in innovation and partnership. She is also responsible for negotiating with the main argentine media vendors.
Marisol is passionate about cultivating media innovation amongst the Unilever marketing team, ensuring that the team is at the forefront of technological and social advancements.