Marketing Director @ Heineken Brazil
Vanessa Brandão is marketing director for the Heineken brand in Brazil, the 4th biggest market in volume for the brand in the world. Graduated in Marketing and Advertising (Fundação Armando Alvares Penteado – FAAP) with MBA in Business Management (Fundação Getúlio Vargas – FGV), she joined the Company 7 years ago, and has led important projects for other brands, such as Kaiser relaunch that made the brand resume growth, and the national launch of Desperados, a beer with tequila made for young adults. Leading Heineken, she has an important challenge to develop the brand’ strategy in Brazil, turning it into the most desired brand in the Brazilian beer market. Before joining the brewery, Vanessa worked 8 years at UNILEVER, with Dove, Seda, Clear, Lux and Omo brands.