VP Vice President of Marketing & Communications @ IBM Middle East
FINAL AND SHORTLISTING JURY
In a career founded on the integration of disparate communications techniques into cohesive omnichannel strategies, Gregory Ellevsen has built brands across more than 100 of the world’s most dynamic growth markets.
His successful marketing campaigns in sectors including resources, finance, telecommunications and information technology have been recognized by dozens of international awards.
Greg’s lifelong interest in the application of science and technology has led him to IBM Corp, where he is presently Vice-President of Marketing, Communications and Citizenship for the Middle East and Africa.
In this role he’s currently focused on building IBM’s digital marketing capabilities, including applying Watson Artificial Intelligence to the optimization of marketing campaigns.