Deputy General Manager @ Magna Global
Born and raised in Riyadh, Saudi Arabia, Lara started her media career back in 2006 when she joined Starcom MediaVest group working on several accounts like Saudi Telecom, Rabea Tea, General Motors & Emirates Airlines. In 2009, she moved to Mindshare where she led on the local HSBC (SABB) business in addition to being involved across accounts like Safi Danone, Nissan Auto – Al Issa, Renault, Body Masters & Boehringer Ingelheim, she was also part of the new business development team. Six years down the road, she wanted to step away from the day to day operations so she joined MCN group as Initiative’s Planning Director in KSA across key clients like Mobily, KIA – Al Jabr, SACO & American Express in addition to leading on all new pitches.
Being an ambitious feminist, towards the middle of 2016 she took on a challenge to set up the Magna Global operation in KSA becoming the first lady to lead an office in Riyadh… and her journey has just begun.