GM - Marketing @ Al Jazirah Vehicles Agencies
A fortunate husband and father of 2 who enjoys fishing, basketball, heavy metal music (yes it’s true, the smell of a good cup of coffee in the morning, and trekking the globe in search of new enriching experiences!
Started in 2001 as a Sales & Marketing Exec at InterContinental Le Vendome Beirut during my college days. Graduated with a double major in Hospitality Management & Marketing from the Lebanese American University in July 2003. Shortly after, I took a flight to Riyadh, joining Publicis’s Starcom MediaVest Group. In my 5 years’ tenure at Starcom, I worked on the businesses of Saudi Telecom Company (STC), Almarai Dairy Company, Goody, Kudu Quick Service Restaurants Franchise, and General Motors. Late in 2008, I jumped-ship for another challenge joining Mindshare Riyadh and was tasked with setting up the Riyadh office operation while leading on the business of Zain Telecom in addition to the Saudi British Bank (KSA’s HSBC), Boehringer Ingelheim Pharmaceuticals (BI), and Azadea while adding on board the businesses of the newly launched Renault dealer in KSA – Gulf Advantage Auto (GAA), Body Masters Gyms, Alissa Nissan, etc….Over the period of 7 years at Mindshare I assumed several functional roles besides account management whereby I took on the role of Head of Trading as well as Head of New Business Development. Early in 2015, I joined Aljazirah Vehicles Agencies Co. Ltd., the exclusive dealer of the Ford & Lincoln Auto brands in KSA, as Head of Marketing. With this new challenge came a greater sense of gratification as I had to reboot, change perspective, unlearn, and deep dive in order to get up to speed with the dynamism of the auto industry. In my current capacity, I am Entrusted with developing an integrated marketing strategy for the company, Communication, as well as Product Management.