Welcome to The Festival of Media North America Awards

The Festival of Media Awards are a platform for celebrating innovation and creativity. Entries come from across the region and our Awards are judged by a panel of senior industry experts. Amazing teams deserve to showcase their work. Make sure your work is recognised this year. Winning a Festival of Media North America award helps win new business, impress clients and increases influence in the market place.

2019 FOMNA Award Ceremony


Ticket information will be added to the website soon.
Make sure you join us to celebrate alongside winning teams, clients, judges and industry friends.
When: Thursday 5th December, 18:30
Where: Shutterstock HQ, Empire State Building, New York

Shortlisted entrants are required to provide

2 MINUTE VIDEO

  • This will be used by the final judges to evaluate each entry and decide the winner.
  • This video reel should be a summary of the campaign, including some key images/video and explanation of the insight, strategy, execution and results.
  • You should ensure the video can work as a stand-alone piece as it will act as the main element of the entry at the final judging stage; judges may not necessarily read the written entry.
  • Your video reels must be in English or have English subtitles.
  •  Maximum length of film is 2 minutes.
  •  You must submit your video via the entry system.
  • • Reel specification: HD (720p or 1080p), mp4, file size no larger than 250MB.

Optional 30-45 SECOND VIDEO

  • This will be used at the Awards ceremony in the event that it is a winner.
  • It must be a shortened version of the full video reel.
  • It should include key images/video with a shortened summary of the campaign including results.
  • Your video reels must be in English or have English subtitles.
  • You must submit your video via the entry system.
  • Reel specification: HD (720p or 1080p), mp4, file size no larger than 250MB. Maximum length: 45 seconds.

JUDGES

Here are some of our confirmed 2019 judges so far
If you would like to put yourself or a colleague to be part of the FOMNA 2019 judging panel, please apply here.

JURY CHAIR

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Belinda J. Smith

EA Games

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THE JURY

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Robert Jenkyn

Media Experts

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Maria Givens

LVMH

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Maya Kosovalic

Nyx

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Kristin Atherton

General Mills

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Julie Keshmiry

Intel

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Sarah Stringer

Carat USA

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Juan Ochoa

beIN SPORTS

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Benjamin Jankowski

MasterCard

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Bruno Cunha

360i

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Mina Seetharaman

The Economist Group

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Anthony DeMaio

Bloomberg

2019 CATEGORIES

The Festival of Media North America Awards are open to all those involved in media, advertising and communication. To qualify for entry, the majority of the campaign must have been implemented between 1 July 2018 and 31 August 2019 and have been activated within Canada and/or the United States of America.

Unsure where your campaign would fit best? Send it to us, and we get back to you with recommendations.

Industry Sector Awards

In the following categories, you may enter your work based on the industry your client is operating in.

This category rewards the best campaigns to run within the sports and gaming sector. Can include campaigns for sports brands, campaigns that ran in conjunction with sporting events and online eSports brands.

This category is open to campaigns within and related to the automotive and personal mobility industry, including car, motorbike and car parts manufacturers, as well as chauffeur services.

Awarding the best campaign within the entertainment and industry. Including but not limited to campaigns for publishers, movie launches, computer games and TV stations.

This category is open to campaigns within the finance and utilities industries, including but not limited to insurance, banking, energy and commodities, as well as recognising campaigns around legal, financial, B2B technology, consultancies & professional services, other business and corporate communications.

This category is open to campaigns within and related to the fast-moving consumer goods, including food and beverages.

This category will award outstanding work within the pharmaceutical industry, including medical devices, well-being and healthcare brands.

This category is open to all tourism and travel campaigns. Including campaigns for airlines, tourism, country brands, hotels and leisure venues.

This category rewards the best campaigns for a technology or telecommunication product or service, such as mobile phones and operators, tech products and gadgets, cloud-based services, AR/ VR campaigns, IoT products and consumer electronics.

Media

Consumer targeting, planning, buying, creative ideas and results are at the heart of these categories, with shining examples of innovation or best practice in media.

This category recognises the campaign that can demonstrate the most successful consumer engagement showing tangible target audience related results. The campaign can have used any media channel so long as it can prove engagement with either wide-scale or niche consumer groups. The jury will be looking for audience related results and proof of engagement through metrics such as ‘time spent with brand’, ‘number of interactions with the brand’, ‘number of downloads’, ‘number of comments’ and so on.

This category celebrates campaigns that demonstrate a brilliant communication strategy, from clear consumer insight through the development of a brilliant and media fertile strategy, precise execution, and connectivity with the target audience. This can include any form of media used, whether it’s a single or multi-platform campaign. Judges will particularly favour results that meet the brand’s objectives.

The winning campaign will demonstrate the most successful strategy that created standout in the market and the buzz required to successfully launch or re-launch a new or existing product, service or brand. Judges will look for proven understanding of the target audience and marketplace, which is incorporated into the strategy and execution, while it will be advantageous to state results in context in order to underline their success.

The winner of this category will show the brand most successfully engaging with their customers based on real-time information. The strategy may be planned or be more spontaneous or reactive so long as it succeeds in effectively meeting the brand’s objectives. The range of work judges will consider includes marketing automation such as triggered emails; response to timely news; trends or events; engaging with customers on social media; personalised digital content based on interactions; live event promotion or location based deals through emails or apps. Platforms could include Twitter, SnapChat, Periscope, WeChat or Facebook.

This category is open to all campaigns, which have effectively used traditional media such as television, print, radio or OOH, as well as small and large sized ambient media or objects, such as promotional products, non-traditional billboards and installations to reach consumers. The campaign may have had some digital influence, but should show how traditional or ambient media was the key element of the media plan that helped deliver results.

This category recognises brands that deliver an effective event, experiential campaign for consumers such as stunt advertising, on-the-ground activations, guerrilla marketing and projections, or brings its message alive through innovative and creative sponsorship, including at major sport or music events. The experience could be physically tangible, digital or virtual, but the case should be clear on its results and be focused on the event itself. The jury will expect to see how the brand has developed its interaction with the consumer and brand awareness.

The winner of this category must have combined two or more platforms offline and online, such as mobile, OOH, social media, TV, cinema, digital, radio, print or other. The successful holistic campaign must show an effective use of the mediums in a creative and engaging way to obtain great results on clear objectives.

The winner in this category will showcase the value that collaboration can deliver for a campaign. Collaboration here can be between the client and the agency, the agency and the media partner, or the agency and other involved parties, such as a tech company, the creative or the PR agency. The winning entry will highlight how collaboration was at the heart of the project and the reason it enabled the campaign’s success.

This category is about a brand addressing a social, ethical and/or environmental issue. The campaign could raise awareness about this issue or deliver benefit(s) to the consumer – be it a utility, service, or product that meets a public need. The activation can be part of a specific communications campaign, purpose-led marketing activities or part of the clients’ longer-term CSR values. Campaigns that have changed behaviour or attitudes will gain particular credit.

This category rewards the creative and innovative use of media, whether based on the channel, placement or format. Judges will reward the interesting and innovative use of existing media channels, as well as the creation of new media channels. The winning entry will clearly demonstrate how the creative use of media achieved cut-through for the brand’s communication.

This category will reward the campaign that has achieved the most against its stated targets. Results play a critical part in the judges’ evaluation, where figures showing the campaign’s direct impact on sales will be compelling, although other ROI metrics will also be considered. Positive uplift against business targets rather than campaign metrics will be most favoured. Judges will focus on the achieved results against the KPIs. This category will allow a two-year eligibility period. To qualify, the majority of the campaign must have operated between 1 July 2017 and 31 August 2019 .

Content

This section is about content creation and distribution. The content can be originally created, or existing content that has been re-purposed, while creative distribution will add value to your entries.

This category recognises the best content newly created for digital channels. The content should fit with the brand values, strategy and clearly address the marketing challenge. Judges will evaluate the content creation and creative execution, with additional credit given to storytelling across media channels, as well as the customer experience as evidenced by consumer engagement metrics.

This category is searching for a campaign that has the use of content at the heart, and how it was distributed, displayed or amplified. This includes everything from ad-funded TV deals, branded content to ‘native’ advertising campaigns such as sponsored stories, featured videos and messages via social media. It does not need to be owned or original content.

This category rewards the brand that has best leveraged a strategic partnership between the brand and talent(s) as part or as the whole of a campaign. The talent may be a celebrity, sports star, leading industry figure, or other notable character who has directly tapped into their own following to benefit the brand. The activation may be part of a planned campaign using the talent or used more spontaneously in real-time marketing. Overall judges will look for authenticity between talent and brand.

Insight & Technology

This section demonstrates the best technology or innovative use of technology, from a single technology platform to multiple screens and devices in order to connect with the consumer.

The winner in this category will demonstrate the best use of data and reflect the achievement of effectively reaching consumers where the successful campaign has been notably enhanced, or even made possible through learning gained from econometrics or insights. Campaigns can reach from social media to e-commerce as long as they have data and insights at their heart. The winning entry should demonstrate the best use of small or big data and the resulting insights, which has ultimately improved results, as evidenced by metrics, increases in the average order value, a reduction in online CPA or increase in ROI. Pre- and post-campaign statistics will be another useful benchmark for judges.

This category is seeking campaigns that have used the unique properties of digital media to best reach consumers. Activations could include, but is not limited to web, mobile, video, social media, search, display, or a custom-made technology solution. Judges will be looking for great examples of how a single, or multiple digital channels have been used. Alternatively it could be where digital integrates with more traditional formats as long as digital is the focus of the activation.

This category recognises the campaign seen use a new method, idea or device to its full potential for the benefit of the brand. The winning campaign will be able to demonstrate a good brand/innovation fit and show how the use of innovation, which can be technological advancements such as such as virtual or augmented reality, artificial intelligence, chatbots or the Internet of Things and wearable tech, or any non-technological innovations that has been best used to reach an audience.

FREQUENTLY ASKED QUESTIONS

WHO CAN ENTER THE FESTIVAL OF MEDIA NORTH AMERICA AWARDS?

The Festival of Media North America Awards are open to all companies involved in advertising and communications, including (but not limited to) media agencies, media owners, full-service creative agencies, digital agencies, ad tech agencies, mobile agencies, content creators, production companies, industry associations and research business.

All entries must have been made within the context of a normal paying contract with a client, except in case of charitable clients or organisations. All entries must have been produced with the full knowledge of the trademark/copyright owner of the product or brand advertised.

WHAT IS THE ELIGIBLE DATE PERIOD OF ACTIVITY?

To qualify for entry, the majority of the campaign must have run between 1 July 2018 and 31 August 2019 and may have been implemented globally, regionally or locally, so long as the campaign ran in the USA and/or Canada.

If your campaign started a little earlier or ended later than the eligibility dates it can still be considered as long as the bulk of your campaign has run within the eligibility dates. Please contact awards@festivalofmedia.com if you need more information.

All entries must have been made within the context of a normal paying contract with a client, except in case of charitable clients or organisations. All entries must have been produced with the full knowledge of the trademark/copyright owner of the product or brand advertised.

WHEN IS THE ENTRY DEADLINE?

The early discount deadline is: Thursday 11 July 2019.

The standard deadline is: Thursday 1 August 2019

The entry deadline has passed, however if you would like to enter get in touch with awards@festivalofmedia.com

WHAT IS THE COST PER ENTRY?

Early Entry price: $395 USD

Standard Entry price: $445 USD

The organiser reserves the right to extend the entry period if there is demand. Any entries submitted after the 1st August 2019 will have a  late fee added to the standard entry fee.

WHEN IS THE SHORTLIST ANNOUNCED?

The shortlist will be announced on Thursday 10 October 2019

WHEN AND WHERE ARE THE WINNERS ANNOUNCED?

The winners will be announced at an award ceremony in New York – date and location TBA

Winners will also be announced on the Festival of Media North America Awards website and social media.

NEED MORE TIME TO SUBMIT YOUR ENTRY?

If you need more time to put together your entries, please fill in this form here. We will do our best to accommodate your request.

MY ENTRY WAS ENTERED AT THE GLOBAL EDITION OF THE FESTIVAL OF MEDIA, CAN I STILL ENTER THE SAME WORK IN THE REGIONAL EDITION?

Yes, you can enter the same campaign as in the Global edition as long as the eligibility dates are correct and your campaign ran within Canada and/or US.

CAN I ENTER A SINGLE CAMPAIGN INTO MORE THAN ONE CATEGORY?

You are welcome to enter the same campaign into multiple categories. However, please ensure that the copy you add under each section (Insights, Strategy, Execution, Results) is relevant to the specific category you are entering. Judges will assess each campaign strictly against the category criteria. Judges will assess each campaign strictly against the category criteria. We recommend that you tailor your entry per category.

CAN I MOVE MY ENTRY ACROSS ANOTHER CATEGORY?

You are welcome to move your entry to another category or enter the same entry into different categories but these actions need to take place before the deadline. It is not possible to move entries across categories after the entry deadline.

CAN THE FESTIVAL OF MEDIA AWARDS' ORGANISERS OR JUDGES MOVE MY ENTRY ACROSS ANOTHER CATEGORY?

The Festival of Media Awards organisers and the judges cannot move your entry into a different category. Judges will evaluate your campaign against the criteria of the category to which you submitted your work.

CAN I ENTER MY WORK WITH A JOINT ENTERING COMPANY?

No, there can only be one Entering Company (with the exception of the Collaboration Award). This will be the company that receives the trophy should the entry win. It is possible to credit other companies under the ‘Other credits’ section on your submission form.

Once the shortlist is announced there is a five working day window for any credit change requests belonging to the “other credit” section. After the five working days period, all information on the shortlist will be considered final and no further information or request for credit amendments will be considered. In exceptional cases based on substantial changes in the entrant company (such as name or internal structural change) C Squared Networks Ltd reserves the right to amend the entrant company if seen as necessary to represent the entrant correctly. However in no case can the entrant be replaced by another company.

DOES ANYTHING NEED TO BE SIGNED OR APPROVED?

You will need to confirm you have received approval from your client to enter the awards and that all information included is correct.

Should your client require an official email from the organisers confirming the confidentiality of the written submissions, in order to approve your participation in the awards, please get in touch with awards@festivalofmedia.com.

I CANNOT LOGIN TO THE ENTRY SITE

Please follow the instruction below:

If you forgot your password you can simply reset it by choosing ‘Forgot your password’

WHAT SUPPORTING MATERIAL DO I NEED TO UPLOAD?

You need to upload 2 images to illustrate your written entry. The images can be just a picture or a screenshot from a video and don’t need to be story boards, as long as they illustrate your campaign. Note that these will not be scored by the jury.

Please make sure that the files are not exceeding 10MB each and are saved in JPEG.

DO I NEED TO SEND A VIDEO WITH MY SUBMISSION?

No. Only the shortlisted entrants will be asked to submit their video. The Shortlist will appear on our website and all the shortlisted entrants will be notified personally with instructions on how to send their video reel.

WHAT IS THE JUDGING PROCESS AND CRITERIA?

1st stage: Judging the written entries only

The judges will review and score the written entries. Each written entry includes the following sections: Objectives, Insight, Strategy, Execution and Results.

The highest scoring entries will be entered into the Shortlist.

Note: Judges will not score the ‘Objectives’ section. This section has been introduced to all the categories in order to provide the judges with a better understanding of what the campaign was trying to achieve but it is not scored.

2nd stage: Judging the entry videos

The final jury will review all the shortlisted videos and score these based on the Insight, Strategy, Execution and Results of each campaign, with the highest scoring selected as the winners.

HOW DO I KNOW IF I HAVE BEEN SHORTLISTED?

Shortlist entries will appear on the website on 11th October and we will also get in touch with the main contact on the entry form to notify the shortlisted entrants that they need to submit their video for the final judging round. For this reason, it is important that the entry form includes 2 main contacts from the entrant’s company to ensure we are able to successfully reach them.

Please ensure you indicate 2 main contacts on your submission form from the entering company.

HOW DO I WIN CAMPAIGN OF THE YEAR?

To win Campaign of the Year, one single campaign needs to win across as many categories as possible.

HOW DO I WIN AGENCY OF THE YEAR?

To win Agency of the Year, one agency from one location needs to get as many wins as possible, this can be with several campaigns across several categories. ‘Grand Prix’ awards are awarded by a best performance point system, with bonus points given for diversity in work, clients and offices.

HOW DO I WIN AGENCY NETWORK OF THE YEAR?

To win Agency Network of the Year, you need to get a maximum of wins from different offices within the network. ‘Grand Prix’ awards are awarded by a best performance point system, with bonus points given for diversity in work, clients and offices.

WHO JUDGES THE AWARDS?

The Festival of Media North America Awards jury consists of clients, agencies and specialist agencies. The Chair of the jury is a senior advertiser and always will be and our panels always strive to have at least 30% client attendance. You can see who is judging this year’s Awards here.

HOW CAN I NOMINATE A JUDGE FOR THE JURY?

If you would like to put yourself or a colleague to be part of the FOMNA 2018 judging panel, please apply here.

HOW CAN I PROCESS THE PAYMENT?

Payments can be processed either via invoice or credit card. Both options will automatically appear on the entry site while proceeding to the payment. You will automatically receive an invoice or payment confirmation email in your inbox.

I HAVE COMPLETED AND PAID FOR MY ENTRY. CAN I STILL AMEND THE ENTRY'S DETAILS?

Yes, all submissions can be altered or withdrawn at any time up until the final deadline.

I HAVE BEEN SHORTLISTED! BUT MY CREDITS ARE WRONG

Please ensure the listing of your company name and any other credits on your entry form are correct and approved before completing and submitting it. These will be used publicly when the Shortlist is announced online based on the information you have provided on your entry form. Once the shortlist is announced there is a five working day window for any credit change requests belonging to the “other credit” section. After the five working days period, all information on the shortlist will be considered final and no further information or request for credit amendments will be considered. After the entry system is closed, no more changes can be made to the entrant company. In exceptional cases based on substantial changes in the entrant company (such as name or internal structural change) C Squared Networks Ltd reserves the right to amend the entrant company if seen as necessary to represent the entrant correctly. However in no case can the entrant be replaced by another company.

I HAVE WON! HOW CAN I ORDER EXTRA TROPHIES AND CERTIFICATES?

You will be able to order duplicate trophies and certificates via the entry system once the winners are announced.

WHO SHOULD I CONTACT IF I HAVE ANY QUESTIONS?

Please contact awards@festivalofmedia.com for any questions or further information.

CONTACT US

Entries

Leah Mellard, Awards Executive

leah.mellard@festivalofmedia.com

+44 (0) 20 7367 6460

Judges

Louise Byrnes, Awards Manager

louise.byrnes@festivalofmedia.com

+44 (0) 20 7367 6993