Welcome to The Festival of Media North America Awards

The Festival of Media Awards are a platform for celebrating innovation and creativity. Entries come from across the region and our Awards are judged by a panel of senior industry experts. Amazing teams deserve to showcase their work. Make sure your work is recognised this year. Winning a Festival of Media North America award helps win new business, impress clients and increases influence in the market place.

CATEGORIES

The Festival of Media North America Awards are open to all those involved in media, advertising and communication. Eligible campaigns must have been implemented between 1 June 2016 and 30 June 2017 and have been activated within Canada and/or the United States of America. The entry deadline for written submissions is 27 July 2017. Categories are divided into sector categories and the awards’ four key pillars: Media, Content, Technology & Insight.

Unsure where your campaign would fit best? Send it to us, and we get back to you with recommendations.

Industry Sector Awards

In the following categories, you may enter your work based on the industry your client is operating in.

Awarding the best campaign within the media, entertainment and sports industries. Including but not limited to campaigns for publishers, movie launches, computer games, TV stations and sporting events.

This category will honour the best media or marketing campaign for the food and beverage market, including alcoholic drinks and food and drink chains.

This category rewards the best campaign for Fast Moving Consumer Goods (FMCG), including but not limited to personal hygiene products, cosmetics, toiletries and cleaning products. Food and drink products should be entered into the Food & Beverages category.

This category is open to campaigns within and related to the automotive and personal mobility industry, including car, motorbike and car parts manufacturers, as well as chauffeur services.

This category is open to campaigns within the finance and utilities industries. Including but not limited to insurance, banking, energy and commodities.

This category will honour the best campaigns for the healthcare and pharmaceutical sectors.

This category rewards the best campaigns for a technology or telecommunication product or service, such as mobile phones and operators, tech products and gadgets, AR/ VR campaigns, IoT products and consumer electronics.

Including online retailers, luxury brands, e-commerce and fashion brand campaigns.

Media

Consumer targeting, planning, buying, creative ideas and results are at the heart of these categories, with shining examples of innovation or best practice in media.

This category rewards the creative and innovative use of media, whether based on the channel, placement or format. Judges will reward the interesting and innovative use of existing media channels, as well as the creation of new media channels. The winning entry will clearly demonstrate how the creative use of media achieved cut-through for the brand’s communication.

This category celebrates campaigns that demonstrate a brilliant communication strategy, from clear consumer insight through the development of a brilliant and media fertile strategy, precise execution, and connectivity with the target audience. This can include any form of media used, whether it’s a single or multi-platform campaign. Judges will particularly favour results that meet the brand’s objectives.

This category is open to all campaigns, which have effectively used traditional media such as television, print, radio or OOH, as well as small and large sized ambient media or objects, such as promotional products, non-traditional billboards and installations to reach consumers. The campaign may have had some digital influence, but should show how traditional or ambient media was the key element of the media plan that helped deliver results.

This category recognises brands that deliver an effective event, experiential campaign for consumers such as stunt advertising, guerrilla marketing and projections, or brings its message alive through innovative and creative sponsorship, including at major sport or music events. The experience could be physically tangible, digital or virtual, but the case should be clear on its results and be focused on the event itself. The jury will expect to see how the brand has developed its interaction with the consumer and brand awareness. The winner will be able to demonstrate the tangible benefits for the brand ideally including business results as well as impressive campaign metrics.

The winning campaign will demonstrate the most successful strategy that created standout in the market and the buzz required to successfully launch or re-launch a new or existing product, service or brand. Judges will look for proven understanding of the target audience and marketplace, which is incorporated into the strategy and execution, while it will be advantageous to state results in context in order to underline their success.

This category will reward the campaign that has achieved the most against its stated targets. Results play a critical part in the judges’ evaluation, where figures showing the campaign’s direct impact on sales will be compelling, although other ROI metrics will also be considered. Positive uplift against business targets rather than campaign metrics will be most favoured. Judges will focus on the achieved results against the KPIs.

The winner of this category will show the brand most successfully engaging with their customers based on real-time information. The strategy may be planned, or be more spontaneous so long as it succeeds in effectively meeting the brand’s objectives. The range of work judges will consider includes marketing automation such as triggered emails; response to timely news; trends or events; engaging with customers on social media; personalised digital content based on interactions; live event promotion or location based deals through emails or apps. Platforms could include Twitter, SnapChat, Periscope, WeChat or Facebook.

The winner in this category will showcase the value media companies can deliver for a brand. Using the particular assets or ideas of the media company, the successful campaign will show great connection with the audience to further the brand’s communication. The campaign may highlight the partnership between the brand and a single media channel or with multiple channels, or demonstrate a partnership between multiple channels to better reach the consumer for the brand’s benefit.

This category awards media planning that was able to react to external influences such as cultural, social, environmental or political changes, and could quickly adapt to make the campaign successful. These days it is important to be flexible, and this category rewards media plans that allowed flexibility and adaptability throughout the campaign to bring the client the maximum results.

Content

This section is about content creation and distribution. The content can be originally created, or existing content that has been re-purposed, while creative distribution will add value to your entries.

This category is searching for a campaign that has the use of content at the heart, and how it was distributed, displayed or amplified. This includes everything from ad-funded TV deals, branded content to ‘native’ advertising campaigns such as sponsored stories, featured videos and messages via social media. It does not need to be owned or original content. Entrants should show how the use of content leveraged the partnership with the media owner or particular properties of the media chosen. Measurement of performance through metrics such as shares, likes, engagement, viewing duration or frequency will be important in making your entry a winner.

This category recognises the best content newly created for the brand. The content should fit with the brand values, strategy and clearly address the marketing challenge. Judges will evaluate the content creation, creative execution with additional credit given to storytelling across media channels, as well as the customer experience as evidenced by consumer engagement metrics.

This category rewards the brand that has best leveraged an influencer as part, or as the whole of a campaign. The influencer may be a blogging or YouTube star, celebrity, sports star, leading industry figure, or other notable character who has directly tapped into their own following to benefit the brand. The activation may be part of a planned campaign using the influencer, or used more spontaneously in real-time marketing. Overall judges will look for authenticity between influencer and brand.

Technology

This section demonstrates the best technology or innovative use of technology, from a single technology platform to multiple screens and devices in order to connect with the consumer.

This category is seeking campaigns that have used the unique properties of digital media to best reach consumers. Activations could include, but is not limited to web, mobile, video, social media, search, display, or a custom-made technology solution. Judges will be looking for great examples of how a single, or multiple digital channels have been used. Alternatively it could be where digital integrates with more traditional formats as long as digital is the focus of the activation.

This category seeks to reward the best use of technology for programmatic trading. Judges will need to appreciate how the winner’s use of technology has delivered in the space, and what measurable results and/or competitive advantage it has given for the client. Entries are welcome from the user of the technology as well as the technology provider.

This category recognises the campaign seen to exploit technology to its full potential for the benefit of the brand. The winning campaign will be able to demonstrate a good brand/technology fit and show how the use of new technology such as virtual or augmented reality, artificial intelligence, chatbots or the Internet of Things and wearable tech has been best used to reach an audience.

Insight

This section focuses on the core understanding of the audience, the practical application of that understanding and the resulting success.

The winner in this category will demonstrate the best use of data and reflect the achievement of effectively reaching consumers, where the successful campaign has been notably enhanced, or even made possible through learnings gained from econometrics or insights, or the use of geo-location. Campaigns can reach from social media to e-Commerce, as long as they have data and insights at their heart. The winning entry should demonstrate the best use of small or big data and the resulting insights, which has ultimately improved results, as evidenced by metrics, increases in the average order value, a reduction in online CPA or increase in ROI. Pre- and post-campaign statistics will be another useful benchmark for judges.

This category is about a brand delivering benefit to the consumer – be it a utility, service, or product that meets a public need. The activation can be part of a specific communications campaign, purpose-let marketing activities or part of the clients’ longer term CSR values. Campaigns that have changed behaviour or attitudes will gain particular credit.

ENTER

Opening for entries on 15 June 2017.

OPEN FOR ENTRIES UNTIL 27 JULY 2017.

SUBMISSION PROCESS

1st stage: Written entry (approx. 800 words) in English for 4 sections: Insight, Strategy, Execution and Results.

  1. Select the categories to enter
  2. Read the entry template and guidelines and our terms & conditions to prepare your submissions before you enter them online.
  3. You may like to check our FAQs before entering.
  4. Get inspired by previous winning cases from the Festival of Media which you can access here.
  5. Register to the entry site and complete your submission online form.
  6. Pay for your entries

2nd stage: ONLY for shortlisted entrants – submit a video for your entry. Shortlisted entrants will be given more details.

KEY DATES

  • Early entry deadline*: Thursday 6 July 2017
  • Entry deadline: Thursday 27 July 2017
  • Shortlist announcement: 12 October 2017, 4pm (GMT+1).
  • Video entry deadline – shortlisted entrants only: 10 November 2017
  • Winners’ announcement: December 2017

ENTRY PRICES

*Early entry price: $395 USD / £310 GBP (for entries submitted and paid for by Thursday 6 July 2017, 23:59h GMT)
Standard entry price: $445 USD / £350 GBP (for entries submitted and paid for after Thursday 6 July 2017, 23:59h GMT)

JUDGES

For judging nominations and enquiries, please contact christina.liessem@festivalofmedia.com.

Venue

FREQUENTLY ASKED QUESTIONS

WHO CAN ENTER THE FESTIVAL OF MEDIA NORTH AMERICA AWARDS?

The Festival of Media North America Awards are open to all companies involved in advertising and communications, including (but not limited to) media agencies, media owners, full-service creative agencies, digital agencies, ad tech agencies, mobile agencies, content creators, production companies, industry associations and research business.

All entries must have been made within the context of a normal paying contract with a client, except in case of charitable clients or organisations. All entries must have been produced with the full knowledge of the trademark/copyright owner of the product or brand advertised.

WHAT IS THE ELIGIBLE DATE PERIOD OF ACTIVITY?

Eligible campaigns must have run between 1st June 2016 and 30th June 2017 and may have been implemented globally, regionally or locally, so long as the campaign ran in the USA and/or Canada.

If your campaign started a little earlier or ended later than the eligibility dates it can still be considered as long as the bulk of your campaign has run within the eligibility dates. Please contact awards@festivalofmedia.com if you need more information.

All entries must have been made within the context of a normal paying contract with a client, except in case of charitable clients or organisations. All entries must have been produced with the full knowledge of the trademark/copyright owner of the product or brand advertised.

WHEN IS THE ENTRY DEADLINE?

The early entry deadline* is Thursday 6 July 2017.

The entry deadline** is Thursday 27 July 2017.

*Entry price is £310 GBP ($395 USD) for submissions made and paid for by this date. After Thursday 6 July 2017, the entry price is £350 GBP ($445 USD).

**A late fee of £40 GBP ($50 USD) applies per entry for payments made after Thursday 27 July 2017.

WHAT IS THE COST PER ENTRY?

Early entry price: £310 GBP ($395 USD) for submissions for submissions made and paid for by Thursday 6 July 2017, 23:59h GMT.

Standard entry price: £350 GBP ($445 USD) for submissions made and paid for after Thursday 6 July 2017, 23:59h GMT until Thursday 27 July 2017, 23:59h GMT.

Late entry fee: £40 GBP ($50 USD) extra per submissions made and paid for after Thursday 27 July, 23:59h GMT.

WHEN IS THE SHORTLIST ANNOUNCED?

The shortlist will be announced on Thursday 12 October 2017.

WHEN AND WHERE ARE THE WINNERS ANNOUNCED?

The winners will be announced and presented with their award early December in New York City, US.

Winners will also be announced on the Festival of Media North America Awards website and social media.

NEED MORE TIME TO SUBMIT YOUR ENTRY?

If you need more time to put together your entries, please get in touch specifying the total number of entries you are planning to submit. We will do our best to accommodate your request.

MY ENTRY WAS ENTERED AT THE GLOBAL EDITION OF THE FESTIVAL OF MEDIA, CAN I STILL ENTER THE SAME WORK IN THE REGIONAL EDITION?

Yes, you can enter the same campaign as in the Global edition as long as the eligibility dates are correct and your campaign ran within Canada and/or US.

CAN I ENTER A SINGLE CAMPAIGN INTO MORE THAN ONE CATEGORY?

You are welcome to enter the same campaign into multiple categories. However, please ensure that the copy you add under each section (Insights, Strategy, Execution, Results) is relevant to the specific category you are entering. Judges will assess each campaign strictly against the category criteria. Judges will assess each campaign strictly against the category criteria. We recommend that you tailor your entry per category.

CAN I MOVE MY ENTRY ACROSS ANOTHER CATEGORY?

You are welcome to move your entry to another category or enter the same entry into different categories but these actions need to take place before the deadline. It is not possible to move entries across categories after the entry deadline.

CAN THE FESTIVAL OF MEDIA AWARDS' ORGANISERS OR JUDGES MOVE MY ENTRY ACROSS ANOTHER CATEGORY?

The Festival of Media Awards organisers and the judges cannot move your entry into a different category. Judges will evaluate your campaign against the criteria of the category to which you submitted your work.

CAN I ENTER MY WORK WITH A JOINT ENTERING COMPANY?

No, there can only be one Entering Company. This will be the company that receives the trophy should the entry win. It is possible to credit other companies under the ‘Other credits’ section on your submission form.

Once the shortlist is announced there is a five working day window for any credit change requests belonging to the “other credit” section. After the five working days period, all information on the shortlist will be considered final and no further information or request for credit amendments will be considered. In exceptional cases based on substantial changes in the entrant company (such as name or internal structural change) C Squared Networks Ltd reserves the right to amend the entrant company if seen as necessary to represent the entrant correctly. However in no case can the entrant be replaced by another company.

DOES ANYTHING NEED TO BE SIGNED OR APPROVED?

You will need to confirm you have received approval from your client to enter the awards and that all information included is correct.

Should your client require an official letter from the organisers confirming the confidentiality of the written submissions, in order to approve your participation in the awards, please get in touch with awards@festivalofmedia.com.

I CANNOT LOGIN TO THE ENTRY SITE

Please follow the instruction below:

If you forgot your password you can simply reset it by choosing ‘Forgot your password’

  • Make sure that we are still open for entries. Once the deadline passes, you won’t have the possibility to login to your account
  • Ensure your internet connection works
  • Ensure you are using the correct URL http://namericaawards.festivalofmedia.com/
  • Try using a different browser

SESSION TIMEOUT

Your session will expire after a few minutes of inactivity. If this happens and you are not able to login again, please open the link on a new tab or browser. We advise all entrants to save their written submission on a separate document first, before copying it across on the entry form online. You can use the entry form template which you can download here.

If you are still experiencing issues, please email awards@festivalofmedia.com.

WHAT SUPPORTING MATERIAL DO I NEED TO UPLOAD?

You need to upload 2 images to illustrate your written entry. The images can be just a picture or a screenshot from a video and don’t need to be story boards, as long as they illustrate your campaign. Note that these will not be scored by the jury.

Please make sure that the files are not exceeding 10MB each and are saved in JPEG.

DO I NEED TO SEND A VIDEO WITH MY SUBMISSION?

No. Only the shortlisted entrants will be asked to submit their video. The Shortlist will appear on our website and all the shortlisted entrants will be notified personally with instructions on how to send their video reel.

WHAT IS THE JUDGING PROCESS AND CRITERIA?

1st stage: Judging the written entries only

The judges will review and score the written entries. Each written entry includes the following sections: Objectives, Insight, Strategy, Execution and Results.

The highest scoring entries will be entered into the Shortlist.

Note: Judges will not score the ‘Objectives’ section. This section has been introduced to all the categories in order to provide the judges with a better understanding of what the campaign was trying to achieve but it is not scored.

2nd stage: Judging the entry videos

The final jury will review all the shortlisted videos and score these based on the Insight, Strategy, Execution and Results of each campaign, with the highest scoring selected as the winners.

HOW DO I KNOW IF I HAVE BEEN SHORTLISTED?

Shortlist entries will appear on the website on 12th October and we will also get in touch with the main contact on the entry form to notify the shortlisted entrants that they need to submit their video for the final judging round. For this reason, it is important that the entry form includes 2 main contacts from the entrant’s company to ensure we are able to successfully reach them.

Please ensure you indicate 2 main contacts on your submission form from the entering company.

HOW DO I WIN CAMPAIGN OF THE YEAR?

To win Campaign of the Year, one single campaign needs to win across as many categories as possible.

HOW DO I WIN AGENCY OF THE YEAR?

To win Agency of the Year, one agency from one location needs to get as many wins as possible, this can be with several campaigns across several categories. ‘Grand Prix’ awards are awarded by a best performance point system, with bonus points given for diversity in work, clients and offices.

HOW DO I WIN AGENCY NETWORK OF THE YEAR?

To win Agency Network of the Year, you need to get a maximum of wins from different offices within the network. ‘Grand Prix’ awards are awarded by a best performance point system, with bonus points given for diversity in work, clients and offices.

WHO JUDGES THE AWARDS?

The Festival of Media North America Awards jury consists of clients, agencies and specialist agencies. The Chair of the jury is a senior advertiser and always will be and our panels always strive to have at least 20% client attendance. You can see who is judging this year’s Awards here.

HOW CAN I NOMINATE A JUDGE FOR THE JURY?

For nominations, please email Christina.Liessem@festivalofmedia.com.

HOW CAN I PROCESS THE PAYMENT?

Payments under £2,000 GBP must be made online by credit card (Visa, Mastercard, JCB, Solo, Maestro and AMEX). Cheques are not accepted. Please note that card payments will always be processed in British Pounds (£GBP). You will automatically receive a payment confirmation email in your inbox.

Payments over £2,000 GBP can be processed either via invoice or credit card. Both options will automatically appear on the entry site while proceeding to the payment. You will automatically receive an invoice or payment confirmation email in your inbox.

If you wish to pay offline, please get in touch with the following details:

  • Reference number of each of your entries (you may find this number next to each entry under the ‘Current submissions’ section)
  • Company name and address
  • Finance contact (name and email address)

If you miss the deadline and are unable to login on the entry site to proceed with payment, please email awards@festivalofmedia.com.

If you require a confirmation that your payment has been received, a copy of your invoice, any amendments on your invoice or a PO number if necessary, please email finance@festivalofmedia.com.

CAN I PAY OR BE INVOICED IN USD?

We cannot process card payments in USD but we may invoice you in this currency. Please email finance@festivalofmedia.com with the following details:

  • Reference number of each of your entries (you may find this number next to each entry under the ‘Current submissions’ section)
  • Company name and address
  • Finance contact (name and email address)

Note: The pricing in USD is promoted on the website and T&Cs.

I HAVE COMPLETED AND PAID FOR MY ENTRY. CAN I STILL AMEND THE ENTRY'S DETAILS?

Yes, all submissions can be altered or withdrawn at any time up until the final deadline.

I HAVE BEEN SHORTLISTED! BUT MY CREDITS ARE WRONG

Please ensure the listing of your company name and any other credits on your entry form are correct and approved before completing and submitting it. These will be used publicly when the Shortlist is announced online based on the information you have provided on your entry form. Once the shortlist is announced there is a five working day window for any credit change requests belonging to the “other credit” section. After the five working days period, all information on the shortlist will be considered final and no further information or request for credit amendments will be considered. After the entry system is closed, no more changes can be made to the entrant company. In exceptional cases based on substantial changes in the entrant company (such as name or internal structural change) C Squared Networks Ltd reserves the right to amend the entrant company if seen as necessary to represent the entrant correctly. However in no case can the entrant be replaced by another company.

I HAVE WON! HOW CAN I ORDER EXTRA TROPHIES AND CERTIFICATES?

Please contact awards@festivalofmedia.com should you need extra trophies or certificates.

WHO SHOULD I CONTACT IF I HAVE ANY QUESTIONS?

Please contact awards@festivalofmedia.com for any questions or further information.

CONTACT US

Entries

Fanny Nicot, Senior Awards Executive

fanny.nicot@festivalofmedia.com

+44 (0) 20 7367 6460

Judges

Christina Liessem, Head of Awards

christina.liessem@festivalofmedia.com

+44 (0) 20 7367 6993

Tickets & Partnerships

Komla Ayewoh, Account Manager

komla.ayewoh@festivalofmedia.com

+44 (0) 20 7367 6464