Ann Bouthillier

Chief Communications Officer @ VIA Rail

With over 25 years of experience in management and communications, Ann Bouthillier is a seasoned, results-driven business leader.  Prior to joining VIA Rail Canada in 2018, she held the position of CEO for Havas Worldwide Canada operations. Her strong leadership skills, excellent business sense and holistic approach to communications greatly contributed to the Havas expansion in Canada and to business growth of its clients including Volkswagen Canada, Loblaw, Budweiser, Hershey Canada and VIA Rail Canada.

 

As Chief Communications Officer at VIA Rail, Ms. Bouthillier oversees all activities related to communications (internal and external), advertising, strategic partnerships, brand management, customer relationship management and the VIA Preference loyalty program, customer relations and marketing research as well as the associated analytics. Within her mandate is the evolution of the brand positioning, as well as the marketing and communications associated with the transformation and modernization of VIA Rail.

 

In the short time that she has been the Chief Communications Officer at VIA Rail, the corporation has won 5 international media awards: two at the Cannes Lions Festival in France and three at the Festival of Media Global in Rome. Ms. Bouthillier sits on the Board of Directors of the CHU Sainte-Justine Foundation.  She holds a Bachelor of Business Administration and Masters of Management Sciences in Marketing from HEC Montreal.