Chief Strategy Officer, @ MediaCom USA
As MediaCom USA’s Chief Strategy Officer, Anush Prabhu’s mission is to deliver insight-driven, idea-led go-to-market solutions for our clients. Anush believes the most impactful media solutions today are born at the intersection of data, creativity and technology, and he has a passion for creating game-changing systems for brands that give them an unfair advantage in the marketplace.
Prior to joining MediaCom, Anush spent his career in creative agencies including JWT, mcgarrybowen and Deutsch. Most recently, he was the Chief Channel Planning & Investment officer at Deutsch, where he ran Deutsch’s media, communications planning and analytics offering in NY. He was the first exec at the agency with a creative and data background to run its media practice.
His renaissance collection of skills has helped MediaCom win new clients such as Whole Foods and Walgreens, while past clients include an all-star line-up featuring Microsoft, Sherwin Williams, Marriott, J&J, Pfizer, Novartis, Chase, Verizon, IKEA, Revlon, RCI, Snapple, Mitsubishi and Procter & Gamble.
Born and raised in India, Anush now lives in Jersey City with his wife Monika, daughter Anoushka and their dogs. He’s received numerous awards for his eclectic view of where data meets media meets creative, including being named both Media All Star and a Young Influential in 2015 by Adweek.