Head of Global Marketing Intelligence @ EA Games
Belinda J. Smith is the Head of Global Marketing Intelligence at Electronic Arts. Smith leads strategy and insights for all marketing content and channels as well as global marketing effectiveness and measurement. Previously Smith was the architect and GM for EA’s global paid media discipline, including a heavy investment in EA’s in-housing efforts. Prior to EA, Smith was the Director of Programmatic Strategy at 360i where she oversaw strategy and buying across all programmatic accounts and client teams. Smith was also the Director of Industry Initiatives at the IAB and led product management and marketing for several entities at AT&T.