Jim Helberg

EVP / Chief Media Officer @ RPA

In Jim’s 30+ years as a media executive, he has held a front row seat to some of the greatest evolutions in the history of marketing and media. This powerful perspective has driven Jim to counsel blue chip clients well beyond today’s consumer market by positioning corporate strategies and investments over a longer-term to capitalize on media, content and messaging that drives financial results.

He is probably best known for his work within the automotive category across all tiers for brands including Honda, Toyota, Nissan and Chrysler, however, he has also served in senior level positions across a wide portfolio of consumer categories including CPG, airlines, toys, financial and fast food.

Jim holds a BA from the University of Oklahoma’s Gaylord College of Journalism and Mass Communications. He serves as an Adjunct Professor of Media Strategy at the University of Oklahoma.