Director, Media @ PepsiCo
Kate Brady is a Director of Media for PepsiCo’s North America Beverages marketing team. In this role, Kate leads the development of the paid consumer engagement strategy to best connect PepsiCo’s brands with consumers. Kate manages the Carbonated Soft Drink portfolio which includes several brands like Pepsi, Mountain Dew, and Mist TWST, but has worked across almost every beverage in NAB during her over 8-year tenure. Kate is charged with maximizing all traditional media channel investments while simultaneously identifying and applying innovative and emerging media platforms across the portfolio. Prior to working at PepsiCo, Kate spent almost 10 years working at several media agencies across a number of different verticals.