Shelley Smit

President @ UM Canada

Shelley brings a wide variety of experience in all areas of marketing…from client to agency; from local to global; from product innovation to media.  Regardless of the role, Shelley consistently brings a passion for creativity and drive for business results.

Shelley joined UM to lead the dedicated J&J agency team J3 in December 2008. With a solid background in all areas of media and the broader marketing discipline as well as strong leadership, she has led the agency to historical highs through superior annual performance reviews, new business wins and industry awards.

Prior to UM, Shelley held numerous positions at AB InBev including Director of Product Innovation, Media & Sponsorships for North America as well as Global Media Director.

Shelley is currently a board member of the CMDC (Canadian Media Directors Council) and chairs the Talent  committee.  She is a regular contributor to media in Canada and has been a judge on numerous awards panels. She is also a mentor for the AMA membership program.